Lavender Lip Balm

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

8.2%

Market size, estimated

$40Ka year

Peak month

December2.2× the quietest month

Top search term

lavender lip balm20K searches a year

Listings sell for $10.81 on average, from $2.63 to $27.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.81 that is $1K to $3K a year per listing.

Average price

$10.81under the $15 to $100 sweet spot

Price range

$2.63–$27.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #584 within Lip Care. It carries 4,453 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

4.1%

Average rank

#584in Lip Care

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,453per listing

Listings tracked

39

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months