Is lavender lip balm profitable to sell on Amazon United States?

The niche generates $40K/yr across 39 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (47/100).

How competitive is the lavender lip balm niche?

23 brands and 110 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in lavender lip balm?

Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 0.8%.

When does demand for lavender lip balm peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the lavender lip balm niche?

Listings span $2.63–$27.98; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 4,453 reviews — the moat a new listing must climb.

lavender lip balm

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.63–$27.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.81

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,453.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 45K searches

According to Flapen's Amazon United States niche tracking, lavender lip balm is a $40K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lavender lip balm market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 8.2%
Avg BSR: #584
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 4.1%
Avg brand age: 68 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

110

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

41%

Top 20: 83%

Open market

19%

Moroccan Magic54%
Portland Bee Balm8%
Desert Oasis Skincare8%
Burt's Bees5%
Soothing Touch3%
Beekman 18023%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top lavender lip balm search terms

lavender lip balm20K/yr +1.2%3.6% conv.
moroccan magic lip balm15K/yr -21.1%10.7% conv.
lavender chapstick6K/yr -21.2%8.1% conv.
moroccan magic3K/yr -29.4%7.8% conv.

All search terms

Top lavender lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccan Magic Organic Pure Coconut Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm

Moroccan Magic$9.624.5★5,637 rev

Portland Bee Balm All Natural Handmade Beeswax Based Lip Balm Lavender 3 Count

Portland Bee Balm$9.864.8★219 rev

Moroccan Magic Organic Peppermint Eucalyptus Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Mint Chapstick for Dry Lips | Non-Toxic | Organic Lip Balm

Moroccan Magic$9.584.5★5,637 rev

Moroccan Magic$11.814.5★5,637 rev

USDA Organic Lavender Jojoba Oil Lip Balm 2-Pack (0.15 oz each)

Desert Oasis Skincare$6.894.4★327 rev

Newest

by launch date

Glossier Balm Dotcom Lip Balm & Universal Salve Lavender Lilac Tint

Glossier$15.38185 rev

1y ago

ChapStick Lip Balm Honey Nourish Moisturizing Formula with Shea Butter and Avocado Butter Vitamin E Flavors Lavender Vanilla Brown Sugar 3CT .45OZ

ChapStick$7.72796 rev

2y ago

Burts Bees Lavender Vanilla Lip Sleeping Mask With Hyaluronic Acid and Squalane Moisturizer To Instantly Hydrate Lips Overnight Mask and Treatment 0.45 oz.

Burt's Bees$16.09925 rev

2y ago

Moroccan Magic Organic Watermelon Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm

Moroccan Magic$9.545,637 rev

3y ago

Beekman 1802 Goat Milk Lip Balm Moisturizing Lip Balm for Dry Chapped Lips Sensitive Skin Safe Lavender 0.15 oz

Beekman 1802$9.551,773 rev

3y ago

What buyers say about lavender lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Super moisturizing”

Smell19%

“It also smells divine”

Soft Feel16%

“Goes on smooth”

Quality-Overall10%

“Excellent product”

Value For Money5%

“Worth the money”

Color4%

“The color is really pretty”

Efficiency2%

“The lip balm work good”

Texture/Consistency-Overall2%

“Perfect texture”

Advertised Vs Actual Product1%

“As advertised”

Gifting Purpose1%

“Cute gift”

What buyers complain about

Smell18%

“Has a weird smell”

Moist/Dry14%

“not moisturizing at all”

Adhesion/Stickiness7%

“Just the slightest stickiness”

Thickness5%

“Very thick”

Size-Overall3%

“This is a very small tube”

Durability3%

“feels like it doesnt last as long as it și”

Value For Money3%

“Expensive”

Allergies2%

“You might be allergic to the ingredients”

Color2%

“Cliniques is darker”

Texture/Consistency-Overall2%

“I dont like the texture”

Top return reasons

Smell18%

Color17%

Advertised Vs Actual Product13%

Moist/Dry10%

Texture/Consistency-Overall6%