Is lavender hand soap refill profitable to sell on Amazon United States?

The niche generates $182K/yr across 13 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (47/100).

How competitive is the lavender hand soap refill niche?

11 brands and 643 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in lavender hand soap refill?

Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.

When does demand for lavender hand soap refill peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 23.8× the quietest.

What does it cost to enter the lavender hand soap refill niche?

Listings span $3.96–$29.66; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 16,280 reviews — the moat a new listing must climb.

lavender hand soap refill

Skip it

A deep review moat (16,280 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.96–$29.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.60

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$182K

$182K/yr · 96K searches

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad16,279.62

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, lavender hand soap refill is a $182K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender hand soap refill market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $189K–$252K; units × avg price
Conversion rate: 15.1%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

643

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

Mrs. MEYER'S46%
365 by Whole Foods Market10%
Method8%
Cleancult8%
simplehuman6%
Clean Revolution5%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +5.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.8×

Open Trend

Top lavender hand soap refill search terms

lavender hand soap refill23K/yr +27.1%10.9% conv.
hand soap refill lavender10K/yr +73.4%12.4% conv.
lavender soap refill8K/yr +14.7%11.2% conv.
method lavender hand soap refill7K/yr +15.2%6.0% conv.
lavender hand soap refill liquid5K/yr -4.4%13.5% conv.
meyers hand soap refill lavender8K/yr -6.2%25.3% conv.
method gel hand soap refill lavender4K/yr -19.8%5.6% conv.
method hand soap refill lavender4K/yr -4.9%7.4% conv.
lavender mrs. meyers hand soap refill4K/yr -50.8%33.9% conv.
mrs meyers hand soap refill lavender5K/yr -3.9%26.8% conv.

All search terms

Top lavender hand soap refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz

Mrs. MEYER'S$7.714.7★92,922 rev

365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz

365 by Whole Foods Market$9.674.5★9,052 rev

Cleancult Liquid Hand Soap Refill - Wild Lavender - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Lavender Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack

Cleancult$6.274.4★6,649 rev

simplehuman Lavender Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.

simplehuman$12.664.7★6,261 rev

Clean Revolution Liquid Gel Hand Soap Refill with Real Essential Oils Sulfate-Free Gel Hand Wash Moisturizing Bulk Refill Non-Toxic Formula Made in the USA (Natural Lavender) 128 Fl Oz

Clean Revolution$20.084.5★618 rev

Newest

by launch date

J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lavender 34 Fl Oz 2 Pack

J.R. Watkins$14.702,637 rev

1y ago

Method Gel Hand Wash Refill Violet + Lavender 34 oz (Pack of 4) (Packaging May Vary)

Method$29.6620 rev

1y ago

Ginger Lily Farms Botanicals All-Purpose Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Lavender Chamomile Scent 1 Gallon (128 fl oz)

Ginger Lily Farms$23.698,526 rev

2y ago

Clean Revolution Liquid Gel Hand Soap Refill with Real Essential Oils Sulfate-Free Gel Hand Wash Moisturizing Bulk Refill Non-Toxic Formula Made in the USA (Natural Lavender) 128 Fl Oz

Clean Revolution$20.08618 rev

2y ago

365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz

365 by Whole Foods Market$9.679,052 rev

3y ago

What buyers say about lavender hand soap refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Light scent”

Value For Money11%

“Excellent value”

Quality-Overall9%

“Quality consistent over the years”

Cleansing5%

“Cleaning Effectiveness”

Soft Feel5%

“Soft”

Ease Of Cleaning4%

“Does clean well”

Advertised Vs Actual Product3%

“Does what's advertised”

Dispensing Mechanism3%

“The pump dispenser works well”

Lather2%

“Good foaming soap”

Moist/Dry2%

“This is so moisturizing”

What buyers complain about

Smell27%

“Bad smell”

Dilute/Watery16%

“The consistency was very watery”

Thickness5%

“only watery flat very thin with some bubbles”

Size-Overall4%

“They have made a smaller container”

Allergies4%

“Irritates skin”

Moist/Dry4%

“Leaves your hands really dry”

Ease Of Cleaning3%

“Gooey mess”

Value For Money3%

“Waste of money”

Lather3%

“The big giveaway is that it does not form lather”

Quality-Overall3%

“Quality lost”

Top return reasons

Smell30%

Leak-Proof27%

Size-Overall12%

Advertised Vs Actual Product7%

Value For Money6%

Dilute/Watery3%

Color2%

Dispensing Mechanism2%

Ingredients-Overall1%

Moist/Dry1%

Common questions

Is lavender hand soap refill profitable to sell on Amazon United States?: The niche generates $182K/yr across 13 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (47/100).
How competitive is the lavender hand soap refill niche?: 11 brands and 643 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in lavender hand soap refill?: Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.
When does demand for lavender hand soap refill peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 23.8× the quietest.
What does it cost to enter the lavender hand soap refill niche?: Listings span $3.96–$29.66; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 16,280 reviews — the moat a new listing must climb.