lavender hand soap
Worth a lookShows low returns (0.3%), but a deep review moat (22,730 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Good$319K$319K/yr · 177K searches
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Price range
Okay$3.20–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,730.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lavender hand soap is a $319K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender hand soap market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $278K–$334K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
737
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 92%
Open market
13%
- Mrs. MEYER'S70%
- Amazon Basics5%
- Safeguard4%
- Method4%
- 365 by Whole Foods Market3%
- Michel Design Works2%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.4×
Top lavender hand soap search terms
- lavender hand soap60K/yr
- mrs meyers lavender20K/yr
- hand soap lavender21K/yr
- meyers lavender11K/yr
- meyers hand soap lavender13K/yr
- mrs meyers hand soap lavender12K/yr
- meyers lavender hand soap10K/yr
- mrs meyers lavender hand soap8K/yr
- purple hand soap5K/yr
- lavender soap liquid5K/yr
Top lavender hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. Meyers Clean Day Hand Soap Lavender Scent 12.5 Fl Oz
Mrs. MEYER'S$4.544.7★23,877 rev
Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz
Mrs. MEYER'S$7.714.7★92,922 rev
MRS. MEYERS CLEAN DAY Hand Soap Lavender Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.634.8★111,606 rev
Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers 7.5 Fl Oz (Pack of 6)
Amazon Basics$5.424.6★44,530 rev
MRS. MEYERS CLEAN DAY All-Purpose Cleaner Spray Lavender 16 fl. oz
Mrs. MEYER'S$4.744.7★36,899 rev
Newest
by launch date
Safeguard Liquid Hand Soap Skin Zen Washes Away 99% Bacteria Made with Natural Moisturizers & 2X Skin Conditioners Safeguarding Families PH Balanced Formula Lavender & Sandalwood Scent 16 oz
Safeguard$5.59548 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.95611 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.661,351 rev
Safeguard Liquid Hand Soap Micellar Deep Cleansing Washes Away 99% Bacteria Made with Natural Moisturizers Enriched with Skin Conditioners PH Balanced Lavender Scent 15.5 oz (Pack of 4)
Safeguard$14.332,541 rev
J.R. Watkins Gel Hand Soap 3 Pack of 11 Fl Oz Lavender
J.R. Watkins$15.121,913 rev
Trending
90-day click momentumAmazon Basics Original Fresh Liquid Hand Soap with Moisturizers 7.5 Fl Oz (Pack of 6)
Amazon Basics$5.424.6★
Mrs. Meyers Clean Day Hand Soap Lavender Scent 12.5 Fl Oz
Mrs. MEYER'S$4.544.7★
Safeguard Liquid Hand Soap Skin Zen Washes Away 99% Bacteria Made with Natural Moisturizers & 2X Skin Conditioners Safeguarding Families PH Balanced Formula Lavender & Sandalwood Scent 16 oz
Safeguard$5.594.6★
MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.954.5★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.664.3★
What buyers say about lavender hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Good value for the money”
“Good quality soap”
“Does clean well”
“cleansing”
“Soft hands”
“doesn't dry my skin out”
“Well lathered soap”
“It works as it should”
“Ease of use”
What buyers complain about
“Very faint smell”
“can lead to dry skin”
“Leaked all over”
“Too small”
“Waste of money”
“Its a little watery”
“Caused an allergic reaction”
“Quality control needs an upgrade”
“Not what I expected”
“did not work very well”
Top return reasons
Common questions
- Is lavender hand soap profitable to sell on Amazon United States?
- The niche generates $319K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lavender hand soap niche?
- 15 brands and 737 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in lavender hand soap?
- Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.3%.
- When does demand for lavender hand soap peak?
- Demand peaks in Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lavender hand soap niche?
- Listings span $3.20–$23.69; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 22,730 reviews — the moat a new listing must climb.