Lavender Hand Soap

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

16.2%

Market size, estimated

$319Ka year

Peak month

June2.4× the quietest month

Top search term

lavender hand soap60K searches a year

Listings sell for $11.13 on average, from $3.20 to $23.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $11.13 that is $8K to $11K a year per listing.

Average price

$11.13under the $15 to $100 sweet spot

Price range

$3.20–$23.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.3%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Cleansers. It carries 22,730 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#102in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

22,730per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

76 months