lavender hand cream
Worth a lookShows low returns (0.5%), but soft demand (-5.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Price range
Good$4.12–$40.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 78K searches
Review moat
Bad6,149.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lavender hand cream is a $105K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lavender hand cream market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $89K–$118K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #579
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
680
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
48%
Top 20: 84%
Open market
21%
- Jergens29%
- L'OCCITANE28%
- J.R. Watkins11%
- Panier des Sens4%
- Crabtree & Evelyn4%
- Aveeno3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top lavender hand cream search terms
- lavender hand cream28K/yr
- lavender hand lotion17K/yr
- loccitane lavender10K/yr
- jergens body butter6K/yr
- lavender hand cream for women4K/yr
- hand cream lavender4K/yr
- jergens essential oil collection3K/yr
- loccitane lavender hand cream3K/yr
- hand lotion lavender3K/yr
Top lavender hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz
Jergens$7.024.5★20,815 rev
LOccitane Lavender Hand Cream 2.60 oz
L'OCCITANE$25.894.5★5,615 rev
J.R. Watkins Natural Moisturizing Hand Cream Hydrating Hand Moisturizer with Shea Butter Cocoa Butter and Avocado Oil USA Made and Cruelty Free 3.3oz Lavender Single
J.R. Watkins$7.224.4★11,556 rev
Jergens Sweet Citrus Body Butter Hand and Body Lotion Moisturizer for Women Lotion with Essential Oil for Indulgent Moisturization 7 Oz
Jergens$8.034.5★20,815 rev
Crabtree & Evelyn Hand Therapy Lavender 3.5 Oz
Crabtree & Evelyn$12.924.6★275 rev
Newest
by launch date
Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
Jergens$7.29959 rev
LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz
L'OCCITANE$13.065,615 rev
Crabtree & Evelyn Hand Therapy Lavender 3.5 Oz
Crabtree & Evelyn$12.92275 rev
LOCCITANE Lavender Shower Gel 8.40 fl oz
L'OCCITANE$24.885,203 rev
Jergens Shea and Cocoa Hand and Body Lotion for Dry to Extremely Dry Skin Whipped Body Butter with Vitamins E & B3 Hydrates & Evens Skin Tone 8.5 Oz
Jergens$6.243,513 rev
Trending
90-day click momentumLOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz
L'OCCITANE$13.064.5★
Beekman 1802 Goat Milk Hand Cream Lavender Scented 2 oz Moisturizing Hand Lotion for Dry Skin Non-Greasy Sensitive Skin Safe Cruelty Free
Beekman 1802$14.724.5★
LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.574.5★
Jergens Rose Body Butter Lotion Hand and Body Moisturizer with Camellia Essential Oil for Indulgent Hydration 7 Oz
Jergens$7.864.5★
LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz
L'OCCITANE$40.464.6★
What buyers say about lavender hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“super hydrating”
“Silky smooth”
“I have no complaints about the lotion part of the product”
“Excellent price”
“Absorbs well”
“Goodbye dry skin”
“Fits in my purse”
“True to description”
“I like the thickness of this lotion and the scent”
What buyers complain about
“Smells like vomit”
“Pump issues”
“Didn't moisturize well”
“Arrived leaking out”
“I was allergic”
“Pump too big”
“overpriced”
“Felt like you gave me a used product”
“Needs to be thicker”
“hard to open the twist”
Top return reasons
Common questions
- Is lavender hand cream profitable to sell on Amazon United States?
- The niche generates $105K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lavender hand cream niche?
- 21 brands and 680 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in lavender hand cream?
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
- When does demand for lavender hand cream peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the lavender hand cream niche?
- Listings span $4.12–$40.46; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 6,150 reviews — the moat a new listing must climb.