Lavender Hair Dye

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

3.2%

Market size, estimated

$65Ka year

Peak month

May1.8× the quietest month

Top search term

lavender hair dye70K searches a year

Listings sell for $14.85 on average, from $7.20 to $30.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.85 that is $1K to $4K a year per listing.

Average price

$14.85under the $15 to $100 sweet spot

Price range

$7.20–$30.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #153 within Hair Coloring Products. It carries 19,478 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

4.9%

Average rank

#153in Hair Coloring Products

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

19,478per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months