Is lavender hair dye profitable to sell on Amazon United States?

The niche generates $65K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the lavender hair dye niche?

20 brands and 86 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in lavender hair dye?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.1%.

When does demand for lavender hair dye peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the lavender hair dye niche?

Listings span $7.20–$30.54; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 19,478 reviews — the moat a new listing must climb.

lavender hair dye

Worth a look

Shows low returns (1.1%), but a small market ($65K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Good$14.85

avg listing price — sweet spot $15–$100

Price range

Good$7.20–$30.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Review moat

Bad19,478.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 138K searches

According to Flapen's Amazon United States niche tracking, lavender hair dye is a $65K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lavender hair dye market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 3.2%
Avg BSR: #153
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 4.9%
Avg brand age: 70 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

33%

ARCTIC FOX20%
L'Oreal Paris12%
Good Dye Young10%
iroiro9%
REVLON8%
Lime Crime7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top lavender hair dye search terms

lavender hair dye70K/yr +11.0%3.4% conv.
light purple hair dye25K/yr +4.6%2.7% conv.
lilac hair dye17K/yr +15.3%3.3% conv.
pastel purple hair dye10K/yr +15.3%2.8% conv.
lavender hair color10K/yr +46.8%3.1% conv.
lavender hair dye permanent6K/yr -26.1%4.6% conv.

All search terms

Top lavender hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz GIRLS NIGHT)

ARCTIC FOX$11.974.3★86,431 rev

Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Purple Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Stoned Pony)

Good Dye Young$15.904.2★2,603 rev

IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)

iroiro$12.974.3★801 rev

Revlon ColorSilk Digitones Permanent Hair Color with Keratin 92D Pastel Lavender 1 Count

REVLON$7.423.9★2,845 rev

LOreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair Color Depositing Hair Mask Formula Purple

L'Oreal Paris$7.204.1★13,946 rev

Newest

by launch date

AGE beautiful Icy Lavender Demi Hair Toner 5-Minute Cream Toner to Blend & Enhance Gray Hair with Cool Violet Tones Eliminates Brass Ammonia-Free Professional Salon Color

AGE beautiful$11.9266 rev

11mo ago

Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$14.901,068 rev

1y ago

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Lavender Hair Color 12 Fl Oz

KERACOLOR$19.9191,560 rev

2y ago

Overtone Semi Permanent Hair Color Conditioner Smoky Lavender 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free

oVertone$30.542,493 rev

2y ago

eZn Pudding Hair Dye for Sensitive Scalps (Ash Lavender) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye

eZn$16.25684 rev

3y ago

What buyers say about lavender hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color47%

“Awesome color”

Smell9%

“Also kind of smells like grape candy”

Suitability Colored Hair6%

“This hair dye worked so perfectly”

Ease Of Use5%

“Easy to use”

Quality-Overall4%

“Excellent product”

Advertised Vs Actual Product3%

“it did exactly as advertised”

Soft Feel3%

“makes hair so soft”

Color Fading/Discoloration2%

“held its color well”

Coverage2%

“The coverage is very consistent”

Value For Money2%

“Worth it”

What buyers complain about

Color38%

“ugly color”

Functionality-Overall13%

“Didn't work well”

Suitability Colored Hair9%

“Honestly didnt really dye my hair well”

Value For Money4%

“It was a waste of time, energy, and money”

Durability3%

“it doesnt last”

Hair Related3%

“it basically did nothing to my hair”

Smell3%

“I would much rather smell like chemicals”

Stain Resistance2%

“stainedbadasf”

Color Fading/Discoloration2%

“is fading very slowly”

Suitability Short Hair2%

“I can't recommend it for fine hair”

Top return reasons

Color36%

Suitability Colored Hair25%

Functionality-Overall12%

Advertised Vs Actual Product4%

Leak-Proof4%

Suitability Short Hair3%

Hair Related2%

Size-Overall1%

Value For Money1%

Defective Material/Parts1%

Common questions

Is lavender hair dye profitable to sell on Amazon United States?: The niche generates $65K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the lavender hair dye niche?: 20 brands and 86 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in lavender hair dye?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.1%.
When does demand for lavender hair dye peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the lavender hair dye niche?: Listings span $7.20–$30.54; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 19,478 reviews — the moat a new listing must climb.