Lavender Gifts for Women

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

4.3%

Market size, estimated

$181Ka year

Peak month

December7.8× the quietest month

Top search term

lavender gifts for women54K searches a year

Listings sell for $21.09 on average, from $2.90 to $42.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.

Average price

$21.09inside the $15 to $100 sweet spot

Price range

$2.90–$42.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #320 within Bath & Bathing Accessories. It carries 3,845 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#320in Bath & Bathing Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,845per listing

Listings tracked

53

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months