Lavender Gel Nail Polish

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

5.9%

Market size, estimated

$29Ka year

Peak month

April6.5× the quietest month

Top search term

lavender gel nail polish20K searches a year

Listings sell for $8.93 on average, from $3.80 to $25.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.93 that is $0 to $893 a year per listing.

Average price

$8.93under the $15 to $100 sweet spot

Price range

$3.80–$25.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$893

Returns

1.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #67 within Gel Polish. It carries 11,887 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#67in Gel Polish

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

11,887per listing

Listings tracked

40

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months