Lavender Foaming Hand Soap

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

6.9%

Market size, estimated

$80Ka year

Peak month

January1.2× the quietest month

Top search term

dial unscented antibacterial soap19K searches a year

Listings sell for $14.12 on average, from $2.52 to $37.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.12 that is $4K to $7K a year per listing.

Average price

$14.12under the $15 to $100 sweet spot

Price range

$2.52–$37.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #197 within Foot & Hand Care. It carries 6,938 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#197in Foot & Hand Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

6,938per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months