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Lavender Epsom Salts for Bath

Fail

The top 5 brands take 100% of clicks, so Lavender Epsom Salts for Bath is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$422K/yr186K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
91%top-5 click share · 3 brands · 36 sellers

Flapen Score

Lavender Epsom Salts for Bath against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Epsom Salts for Bath is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Epsom Salts for Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Epsom Salts for Bath 186K times last year and spent an estimated $422K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
16.8%
Market size, estimated
$422Ka year
Peak month
December3.1× the quietest month
Top search term
lavender epsom salt27K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $4.36 to $23.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $13.56 that is $41K to $54K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$4.36–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$54K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Bath & Bathing Accessories. It carries 15,553 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Bath & Bathing Accessories
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
15,553per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Lavender Epsom Salts for Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 235%
  • Brand 32%

Demand

Lavender Epsom Salts for Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lavender Epsom Salts for Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender epsom salt27K/yr
  • epsom salt lavender25K/yr
  • lavender epsom salts for bath21K/yr
  • lavender bath salt19K/yr
  • lavender bath15K/yr
  • dr teals lavender13K/yr
  • lavender bath salts8K/yr
  • dr teal lavender8K/yr
  • epson salt lavender5K/yr
  • dr teal lavender epsom salt6K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Epsom Salts for Bath

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.2%of orders come back
“A bit artificial smelling”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Lavender Epsom Salts for Bath questions

Answered from the same tracked data.