lavender epsom salts for bath
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Market size
Good$422K$422K/yr · 186K searches
Price range
Okay$4.36–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad15,552.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender epsom salts for bath is a $422K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender epsom salts for bath market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $407K–$542K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Dr Teal's62%
- Amazon Basics35%
- YARELI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
Top lavender epsom salts for bath search terms
- lavender epsom salt27K/yr
- epsom salt lavender25K/yr
- lavender epsom salts for bath21K/yr
- lavender bath salt19K/yr
- lavender bath15K/yr
- dr teals lavender13K/yr
- lavender bath salts8K/yr
- dr teal lavender8K/yr
- epson salt lavender5K/yr
- dr teal lavender epsom salt6K/yr
Top lavender epsom salts for bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Teals Epsom Salt Soaking Solution Soothe & Sleep Lavender 3lbs
Dr Teal's$5.824.8★18,705 rev
Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)
Amazon Basics$4.364.7★42,432 rev
Dr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)
Dr Teal's$21.614.8★3,033 rev
Dr Teals Epsom Salt Magnesium Soak Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 3 lbs
Dr Teal's$5.784.8★3,527 rev
Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)
Dr Teal's$11.304.8★6,765 rev
Newest
by launch date
Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 62.5 fl oz
Dr Teal's$13.241,525 rev
Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)
Dr Teal's$11.306,765 rev
Dr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)
Dr Teal's$21.613,033 rev
Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Lavender
YARELI$23.366,003 rev
Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)
Amazon Basics$4.3642,432 rev
Trending
90-day click momentumDr Teals Pure Epsom Magnesium Salt Soak Soothe & Sleep with Lavender 3 lb (Pack of 4)
Dr Teal's$21.614.8★
Dr Teals Epsom Salt Soaking Solution Soothe & Sleep Lavender 3lbs
Dr Teal's$5.824.8★
Amazon Basics Epsom Salt Soaking Aid Lavender Scented Relax & Relief Resealable 3 Pound 1-Pack (Previously Solimo)
Amazon Basics$4.364.7★
Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)
Dr Teal's$11.304.8★
Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Lavender
YARELI$23.364.7★
What buyers say about lavender epsom salts for bath
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Dr Teals is such a good brand”
“well worth the money”
“it is pleasant”
“As advertised”
“Easy to use”
“Perfect gift”
“YOUR SKIN WILL BE SOFT AND REFRESHED”
“Works Well”
“Excellent bubbles an long lasting”
What buyers complain about
“A bit artificial smelling”
“Triggered whole body allergic reactions repeated”
“Bad quality”
“One of four bags leaked salts”
“The bag ripped easily”
“not drying to my skin”
“I need to find a larger bag as it will last longer”
“It had clumps of oily residue that look like ear wax”
“Does not help with burning feet”
“Turned tub yellow”
Top return reasons
Common questions
- Is lavender epsom salts for bath profitable to sell on Amazon United States?
- The niche generates $422K/yr across 8 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the lavender epsom salts for bath niche?
- 3 brands and 36 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender epsom salts for bath?
- Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.2%.
- When does demand for lavender epsom salts for bath peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the lavender epsom salts for bath niche?
- Listings span $4.36–$23.36; the average listing price is $13.56 (sweet spot $15–$100). The average incumbent carries 15,553 reviews — the moat a new listing must climb.