lavender deodorant
Worth a lookShows searches that convert (16.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Good$518K$518K/yr · 240K searches
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$6.61–$23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,495.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender deodorant is a $518K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender deodorant market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $520K–$650K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 3.7%
- Avg brand age
- 77 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
677
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Old Spice54%
- Secret22%
- Dove10%
- Native10%
- Tom's of Maine2%
- Schmidt's2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +9.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top lavender deodorant search terms
- lavender deodorant37K/yr
- old spice lavender deodorant30K/yr
- old spice wilderness deodorant18K/yr
- old spice wilderness23K/yr
- secret lavender deodorant for women18K/yr
- dove lavender deodorant9K/yr
- old spice lavender14K/yr
- native lavender and rose8K/yr
- native deodorant lavender7K/yr
- secret gel deodorant for women lavender6K/yr
Top lavender deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice Dry Feel Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection Gentle on Skin with Skin Conditioners Wilderness with Lavender + Spring Water Scent 2.6 oz (Pack of 2)
Old Spice$13.794.7★6,442 rev
Old Spice Aluminum Free Deodorant for Men 24/7 Lasting Freshness & Long Lasting Scent 24/7 Sweat & Odor Protection Wilderness with Lavender Scent 3.0 oz (Pack of 3)
Old Spice$22.484.7★1,494 rev
Old Spice Antiperspirant Deodorant for Men Inspired by Nature Wilderness With Lavender Invisible Solid 2.6 oz
Old Spice$7.794.6★2,530 rev
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Lavender & Rose 2.65oz
Native$12.464.4★115,244 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Relaxing Lavender Scent 2.6 oz
Secret$6.614.7★10,136 rev
Newest
by launch date
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Lavendar Bloom 4 oz
Dove$10.08243 rev
Old Spice Dry Feel Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection Gentle on Skin with Skin Conditioners Wilderness with Lavender + Spring Water Scent 2.6 oz (Pack of 2)
Old Spice$13.796,442 rev
Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)
Tom's of Maine$15.283,962 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Mineral Invisible Solid Relaxing Lavender Scent 2.6 oz (Pack of 3)
Secret$18.772,226 rev
Old Spice Aluminum Free Deodorant for Men 24/7 Lasting Freshness & Long Lasting Scent 24/7 Sweat & Odor Protection Wilderness with Lavender Scent 3.0 oz (Pack of 3)
Old Spice$22.481,494 rev
Trending
90-day click momentumDove Whole Body Deodorant Spray for Women Alcohol Free Scent: Lavendar Bloom 4 oz
Dove$10.084.6★
Schmidts Aluminum-Free Vegan Deodorant Lavender & Sage with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz
Schmidt's$8.814.6★
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Mineral Invisible Solid Relaxing Lavender Scent 2.6 oz (Pack of 3)
Secret$18.774.7★
Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)
Tom's of Maine$15.284.4★
Dove Advanced Care Antiperspirant Deodorant Stick Lavender Fresh 4 ct for helping your skin barrier repair72 hr odor control and sweat protection for soft underarms with boosted ceramide levels 2.6 oz
Dove$23.834.8★
What buyers say about lavender deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Excellent product and dont ruin shirts”
“Great value”
“it is effective for all typical activities”
“Actually works and lasts”
“It really keeps you dry”
“As described”
“doesnt irritate my skin”
“goes on smooth”
“I like it because its aluminum free”
What buyers complain about
“Do not like the scent”
“Skin irritation”
“not working good”
“Literally falls apart every time”
“Little pricey”
“False advertising”
“dryness unlike other advertised products Ive tried”
“My can was difficult to press”
“Stains”
“sticky”
Top return reasons
Common questions
- Is lavender deodorant profitable to sell on Amazon United States?
- The niche generates $518K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lavender deodorant niche?
- 6 brands and 677 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in lavender deodorant?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.
- When does demand for lavender deodorant peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the lavender deodorant niche?
- Listings span $6.61–$23.83; the average listing price is $13.00 (sweet spot $15–$100). The average incumbent carries 13,496 reviews — the moat a new listing must climb.