Lavender Deodorant

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months

240K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

16.6%

Market size, estimated

$518Ka year

Peak month

October3.4× the quietest month

Top search term

lavender deodorant37K searches a year

Listings sell for $13.00 on average, from $6.61 to $23.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.00 that is $20K to $26K a year per listing.

Average price

$13.00under the $15 to $100 sweet spot

Price range

$6.61–$23.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$26K

Returns

0.5%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #142 within Deodorants & Antiperspirants. It carries 13,496 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#142in Deodorants & Antiperspirants

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

13,496per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months