Lavender Cologne

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

6.5%

Market size, estimated

$178Ka year

Peak month

December2.6× the quietest month

Top search term

co bigelow47K searches a year

Listings sell for $21.52 on average, from $8.72 to $47.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.52 that is $2K to $5K a year per listing.

Average price

$21.52inside the $15 to $100 sweet spot

Price range

$8.72–$47.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #450 within Men's. It carries 1,462 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

2.1%

Average rank

#450in Men's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,462per listing

Listings tracked

33

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months