Is lavender cologne profitable to sell on Amazon United States?

The niche generates $178K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the lavender cologne niche?

10 brands and 233 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lavender cologne?

Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.3%.

When does demand for lavender cologne peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the lavender cologne niche?

Listings span $8.72–$47.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.

lavender cologne

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$47.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,462

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$178K

$178K/yr · 126K searches

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lavender cologne is a $178K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lavender cologne market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $129K–$172K; units × avg price
Conversion rate: 6.5%
Avg BSR: #450
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 2.1%
Avg brand age: 93 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

233

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

Yves De Sistelle44%
C. O. Bigelow39%
NebulaHouse6%
Crusellas3%
Lattafa2%
Azulfra2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top lavender cologne search terms

co bigelow47K/yr -15.8%4.2% conv.
thallium cologne for men25K/yr +29.1%6.8% conv.
c.o. bigelow14K/yr -31.1%2.0% conv.
lavender cologne11K/yr +9.7%1.7% conv.
thallium8K/yr +51.6%2.2% conv.
lavender cologne for men7K/yr +17.5%2.5% conv.
thallium cologne5K/yr +26.6%5.7% conv.
c o bigelow5K/yr -8.9%2.3% conv.
mens lavender cologne3K/yr +34.6%1.1% conv.
yves de sistelle796/yr -5.4%2.1% conv.

All search terms

Top lavender cologne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thallium 3.3 Fl. oz. Eau De Toilette Spray Men

Yves De Sistelle$21.574.6★3,701 rev

Yves De Sistelle Thallium for Men 3.3 Ounce EDT SP

Yves De Sistelle$40.824.3★56 rev

C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types

C. O. Bigelow$9.974.7★1,593 rev

Yves De Sistelle Thallium for Men 3.3 Ounce EDT SP

Yves De Sistelle$22.274.6★3,197 rev

MenS Lavender Wood Perfume Eelegant Sandalwood Cologne with Jasmine & Lavender Sandal Wood & Patchouli Long Lasting Woody Floral Scent Cologne Fragrance for Confident Men for Dayly & Dating1.69oz

NebulaHouse$17.874.0★10 rev

Newest

by launch date

MenS Lavender Wood Perfume Eelegant Sandalwood Cologne with Jasmine & Lavender Sandal Wood & Patchouli Long Lasting Woody Floral Scent Cologne Fragrance for Confident Men for Dayly & Dating1.69oz

NebulaHouse$17.8710 rev

9mo ago

Azulfra Deodorizing Body Spray for Men 3.56 Fl.Oz Notes of Lemon Lavender and Vanilla Long lasting Mens Fragrance Mist

Azulfra$9.2854 rev

11mo ago

Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Fragrance for Men 3.4 Ounce / 100 ml

Lattafa$27.911,962 rev

1y ago

C.O. Bigelow Assorted Lip Balm Tubes Trio Rose Salve My Favorite Lip Balm & Mentha Shine Pack of 3 Lip Care Set 0.5 oz

C. O. Bigelow$23.99139 rev

2y ago

C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types

C. O. Bigelow$9.971,593 rev

3y ago

What buyers say about lavender cologne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Amazing aroma”

Quality-Overall7%

“EXCELLENT PRODUCT”

Value For Money6%

“Affordable price”

Soft Feel4%

“feeling smooth”

Durability3%

“I've been using this for YEARS”

Moist/Dry2%

“Very moisturizing”

Lather2%

“Great lather and awesome shave”

Gifting Purpose2%

“Great gift”

Efficiency1%

“Works well”

Advertised Vs Actual Product1%

“Exactly what I wanted”

What buyers complain about

Smell44%

“the scent does not last long”

Durability7%

“short- lived”

Ease Of Use4%

“Not easy to open the container”

Quality-Overall4%

“It used to be higher quality”

Value For Money3%

“Waste of money”

Moist/Dry2%

“will dry out within a couple of hours”

Leak-Proof2%

“Bottle leakage”

Advertised Vs Actual Product2%

“Bottle looks different from anything I've seen”

Size-Overall1%

“It is a fairly small bottle”

Alcohol Content1%

“Alcohol”

Top return reasons

Smell24%

Size-Overall16%

Advertised Vs Actual Product12%

Leak-Proof9%

Product Condition5%

Defective Material/Parts4%

Value For Money4%

Ease Of Use3%

Functionality-Overall2%

Moist/Dry2%

Common questions

Is lavender cologne profitable to sell on Amazon United States?: The niche generates $178K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the lavender cologne niche?: 10 brands and 233 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in lavender cologne?: Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.3%.
When does demand for lavender cologne peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the lavender cologne niche?: Listings span $8.72–$47.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.

lavender cologne

lavender cologne market data

Competition & brand share

Demand & seasonality

Top lavender cologne search terms

Top lavender cologne products on Amazon

Top sellers

Newest

Trending

What buyers say about lavender cologne

What buyers love

What buyers complain about

Top return reasons

Common questions

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