Lavender Castile Soap

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

11.0%

Market size, estimated

$463Ka year

Peak month

January2.0× the quietest month

Top search term

dr bronners hand soap39K searches a year

Listings sell for $19.74 on average, from $3.06 to $64.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $19.74 that is $15K to $20K a year per listing.

Average price

$19.74inside the $15 to $100 sweet spot

Price range

$3.06–$64.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Cleansers. It carries 11,028 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#208in Cleansers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

11,028per listing

Listings tracked

32

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months