lavender castile soap
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.74avg listing price — sweet spot $15–$100
Price range
Great$3.06–$64.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$463K$463K/yr · 212K searches
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,027.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender castile soap is a $463K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender castile soap market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $395K–$494K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 118 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
682
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
0%
- Dr. Bronner's81%
- Dr. Natural18%
- BIO SPECTRA ATTITUDE1%
- everyone for every body1%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +11.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top lavender castile soap search terms
- dr bronners hand soap39K/yr
- dr. bronners lavender castile soap25K/yr
- dr bronners pure castile soap lavender13K/yr
- dr natural castile soap22K/yr
- dr bronner hand soap16K/yr
- dr bronners lavender11K/yr
- dr bronners pure castile soap bar lavender9K/yr
- dr bronners lavender soap11K/yr
- magic soap lavender6K/yr
- dr natural body wash6K/yr
Top lavender castile soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz
Dr. Bronner's$17.024.7★25,298 rev
Dr. Bronners Pure-Castile Magic Liquid Soap (Lavender 8 Ounce) Made with Regenerative Organic Certified Oils For Face Body Wash Baby Soap & Sensitive Skin Concentrated Vegan Non-GMO
Dr. Bronner's$9.414.7★25,298 rev
Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz
Dr. Bronner's$15.104.8★15,894 rev
Dr. Bronners - Organic Sugar Soap (12 oz Variety Pack) Lavender Peppermint Tea Tree & Lemongrass - Made with Organic Oils Sugar & Shikakai Powder 4-in-1 Use: Hands Body Face & Hair | 4 Count
Dr. Bronner's$46.334.6★354 rev
Dr. Bronners - Organic Sugar Soap (Peppermint 12 oz) - Made with Organic Oils Sugar & Shikakai Powder 4-in-1 Uses: Hands Body Face & Hair Cleanses Moisturizes & Nourishes Vegan Non-GMO
Dr. Bronner's$16.404.5★4,513 rev
Newest
by launch date
Dr. Bronners Pure-Castile Magic Liquid Soap (Lavender 16 Ounce 2-Pack)- Made with Regenerative Organic Certified Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan
Dr. Bronner's$23.7025,298 rev
Dr. Bronners Pure-Castile Liquid Magic Soap Bottle & Refill Carton - Made with Regenerative Organic Certified Oils 86% Less Plastic per Quart - For Face Body Wash Hand Soap Refill- Lavender 32oz
Dr. Bronner's$32.812,494 rev
Dr. Bronners Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils 86% Less Plastic per Quart - 18-in-1 Uses for Face Body Wash Hand Soap Refill- Lavender 32oz
Dr. Bronner's$15.883,811 rev
Dr. Bronners Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils 86% Less Plastic - 18-in-1 Uses for Face Body Wash Hand Soap Refill & More - Peppermint 32oz
Dr. Bronner's$15.943,811 rev
Dr. Natural Castile Bar Soap - Multipurpose Soap Bar with Anti-Acne Properties - for Face Body Hair - Sensitive Skin Body Wash - Peppermint - 2 pcs
Dr. Natural$3.06872 rev
Trending
90-day click momentumDr. Bronners Pure-Castile Magic Liquid Soap (Lavender 16 Ounce 2-Pack)- Made with Regenerative Organic Certified Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan
Dr. Bronner's$23.704.7★
Dr. Natural Castile Bar Soap - Multipurpose Soap Bar with Anti-Acne Properties - for Face Body Hair - Sensitive Skin Body Wash - Peppermint - 2 pcs
Dr. Natural$3.064.5★
Dr. Bronners - Organic Sugar Soap (Lavender 12 Ounce) - Made with Organic Oils Sugar and Shikakai Powder 4-in-1 Uses: Hands Body Face and Hair Cleanses Moisturizes and Nourishes Vegan
Dr. Bronner's$15.914.5★
Dr. Bronners Pure-Castile Soap Bar Lavender 5 oz 1-Pack
Dr. Bronner's$4.574.7★
Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz
Dr. Bronner's$15.104.8★
What buyers say about lavender castile soap
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Excellent product”
“Clean and fresh”
“Great cleanser”
“Best price”
“leaves skin soft”
“Great lather”
“Exactly what I ordered”
“Its moisturizing”
“Good ingredients”
What buyers complain about
“very strong smell”
“Leaking on arrival”
“Watered down”
“Expensive,”
“Makes me itch”
“Makes my skin dry”
“Bars are much smaller than expected”
“Ad is deceptive”
“Does not rinse clean”
“Does not work well in either pump or automatic dispensers”
Top return reasons
Common questions
- Is lavender castile soap profitable to sell on Amazon United States?
- The niche generates $463K/yr across 32 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lavender castile soap niche?
- 4 brands and 682 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender castile soap?
- Top complaints mined from reviews: Smell, Leak-Proof, Dilute/Watery. The return rate is 0.2%.
- When does demand for lavender castile soap peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lavender castile soap niche?
- Listings span $3.06–$64.79; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 11,028 reviews — the moat a new listing must climb.