Lavender Body Wash
FailThe top 5 brands take 97% of clicks, so Lavender Body Wash is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $409K/yr339K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 598 sellers
Flapen Score
Lavender Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Lavender Body Wash is stronger. Inside it, weaker.
Market
The Lavender Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Body Wash 339K times last year and spent an estimated $409K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $409Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- lavender body wash157K searches a year
02 · Price
A sale here is worth $11.36.
Listings sell for $11.36 on average, from $6.73 to $34.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $11.36 that is $28K to $34K a year per listing.
- Average price
- $11.36under the $15 to $100 sweet spot
- Price range
- $6.73–$34.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $28K–$34K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Cleansers. It carries 8,258 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Cleansers
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 8,258per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lavender Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
598
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 143%
- Brand 218%
- Brand 317%
- Brand 411%
- Brand 58%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Lavender Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lavender Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender body wash157K/yr
- dove lavender body wash36K/yr
- body wash lavender22K/yr
- dove body wash lavender17K/yr
- dove lavender bar soap17K/yr
- lavender body wash for women14K/yr
- olay birch water lavender body wash7K/yr
- lavender shower gel9K/yr
- dove relaxing body wash7K/yr
- olay lavender body wash7K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Body Wash
We read the reviews and the return reasons for every product selling here.
“Weird Scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Body Wash questions
Answered from the same tracked data.









