Is lavender body wash profitable to sell on Amazon United States?

The niche generates $409K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (45/100).

How competitive is the lavender body wash niche?

6 brands and 598 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lavender body wash?

Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.3%.

When does demand for lavender body wash peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the lavender body wash niche?

Listings span $6.73–$34.18; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 8,258 reviews — the moat a new listing must climb.

lavender body wash

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.73–$34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$409K

$409K/yr · 339K searches

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,258.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lavender body wash is a $409K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender body wash market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $454K–$568K; units × avg price
Conversion rate: 10.6%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

598

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Dove43%
Olay18%
Dr Teal's17%
Aveeno11%
Ivory8%
365 by Whole Foods Market3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top lavender body wash search terms

lavender body wash157K/yr +5.0%6.8% conv.
dove lavender body wash36K/yr +14.7%15.4% conv.
body wash lavender22K/yr +9.0%10.3% conv.
dove body wash lavender17K/yr +9.4%15.3% conv.
dove lavender bar soap17K/yr -2.4%1.9% conv.
lavender body wash for women14K/yr -2.4%7.3% conv.
olay birch water lavender body wash7K/yr +9.9%12.3% conv.
lavender shower gel9K/yr -9.8%4.7% conv.
dove relaxing body wash7K/yr +0.8%10.6% conv.
olay lavender body wash7K/yr -4.9%13.6% conv.

All search terms

Top lavender body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent

Dove$10.034.7★2,265 rev

Dr Teals Body Wash with Pure Epsom Salt Soothe & Sleep with Lavender 24 fl oz (Pack of 2)

Dr Teal's$11.684.8★11,079 rev

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz

Aveeno$12.134.7★12,589 rev

Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Lavender Scent 35 oz

Ivory$6.734.8★19,457 rev

Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz

Olay$6.924.8★4,183 rev

Newest

by launch date

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz

Olay$7.778,275 rev

4mo ago

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 35 fl oz

Olay$10.942,906 rev

5mo ago

Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent

Dove$9.762,891 rev

1y ago

Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack

Dove$10.801,158 rev

1y ago

Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent

Dove$10.032,265 rev

2y ago

What buyers say about lavender body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Strong fragrance”

Soft Feel10%

“Keeps my skin soft”

Value For Money7%

“Great Value”

Moist/Dry6%

“long lasting moisturizer”

Quality-Overall6%

“Overall, its a reliable, good-quality body wash that combines great fragrance with gentle cleansing”

Lather5%

“The generous lather feels luxurious on the skin without the luxury price”

Cleansing3%

“very effective cleanser”

Suitability Combination Skin2%

“Good for Sensitive Skin”

Suitability Dry Skin2%

“wonderful wash for dry skin”

Size-Overall2%

“Perfect fit”

What buyers complain about

Smell48%

“Weird Scent”

Leak-Proof7%

“leaked in the box completely”

Ease Of Cleaning3%

“it fails to provide any cleanliness”

Motor Power3%

“Pump was broken”

Moist/Dry2%

“Made my skin DRY”

Texture/Consistency-Overall2%

“Brittle, dried and crumbly”

Allergies2%

“Itchy skin”

Defective Material/Parts2%

“Product arrived broken”

Thickness2%

“it feels so much 'thicker' than regular soap”

Adhesion/Stickiness1%

“Leaves my hands so sticky”

Top return reasons

Smell42%

Leak-Proof23%

Motor Power10%

Advertised Vs Actual Product8%

Size-Overall3%

Value For Money3%