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Lavender Body Wash

Fail

The top 5 brands take 97% of clicks, so Lavender Body Wash is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$409K/yr339K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 598 sellers

Flapen Score

Lavender Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Body Wash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Body Wash 339K times last year and spent an estimated $409K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
10.6%
Market size, estimated
$409Ka year
Peak month
October1.5× the quietest month
Top search term
lavender body wash157K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $6.73 to $34.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $11.36 that is $28K to $34K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$6.73–$34.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$28K–$34K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Cleansers. It carries 8,258 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Cleansers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
8,258per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Lavender Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

598

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 218%
  • Brand 317%
  • Brand 411%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Lavender Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lavender Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender body wash157K/yr
  • dove lavender body wash36K/yr
  • body wash lavender22K/yr
  • dove body wash lavender17K/yr
  • dove lavender bar soap17K/yr
  • lavender body wash for women14K/yr
  • olay birch water lavender body wash7K/yr
  • lavender shower gel9K/yr
  • dove relaxing body wash7K/yr
  • olay lavender body wash7K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Body Wash

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.3%of orders come back
“Weird Scent”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lavender Body Wash questions

Answered from the same tracked data.