lavender body scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.33–$24.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,623avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 95K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender body scrub is a $88K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender body scrub market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $70K–$94K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 118 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Tree Hut75%
- Dr Teal's11%
- Essentially KateS9%
- Dove3%
- Botanic Hearth2%
Demand
Weekly Amazon search volume, last 15 weeks — -19.3% search growth over the last 90 days.Top lavender body scrub search terms
- lavender body scrub27K/yr
- tree hut violet victory15K/yr
- violet victory tree hut7K/yr
- lavender scrub6K/yr
- lavender sugar scrub6K/yr
- body scrub lavender5K/yr
- purple body scrub6K/yr
- tree hut violet3K/yr
- lavender salt scrub4K/yr
- violet victory3K/yr
Top lavender body scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.954.5★91 rev
Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz
Tree Hut$9.454.6★9,724 rev
Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz
Tree Hut$11.263.9★60 rev
Tree Hut Violet Victory Body Wash Hydrating & Moisturizing Shower Gel Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$8.894.6★15,370 rev
Lavender Salt Scrub 10 oz Natural Exfoliating Body Scrub with Dead Sea & Sea Salt Moisturizing Oils for Smooth Soft Radiant Skin Spa-Quality Paraben-Free
Essentially KateS$8.694.2★852 rev
Newest
by launch dateTree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.9591 rev
Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz
Tree Hut$9.459,724 rev
Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz
Tree Hut$11.2660 rev
Tree Hut Violet Victory Body Wash Hydrating & Moisturizing Shower Gel Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$8.8915,370 rev
Tree Hut Violet Victory Moisturizing Shave Oil Hydrating & Nourishing Shave with Shea Butter & Natural Oils Helps Prevent Bumps & Irritation Smooth & Soft Skin Shaving Cream Alternative 7.7 oz
Tree Hut$9.8711,943 rev
Trending
90-day click momentum
Dove Body Love Body Scrub for dry worn-down skin Night Recovery body scrub with Retinol Serum and Exfoliants 340 g/11.9oz
Dove$12.384.5★
Dr Teals Pure Epsom Salt Body Scrub Soothe & Sleep with Lavender Essential Oils 16 oz
Dr Teal's$11.134.6★
Tree Hut Violet Victory Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.954.5★
Tree Hut Violet Victory Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz
Tree Hut$9.454.6★
Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz
Tree Hut$11.263.9★
What buyers say about lavender body scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Very smooth”
“Good for exfoliating”
“found it did a nice job removing dry skin”
“far better than the other economy brands”
“Reasonably priced”
“Great bath scrub”
“effectively”
“The color is pretty”
“it feels moisturized”
What buyers complain about
“Awful smell”
“Doesn't last”
“it looks like someone already used it”
“Scrub not drying”
“A bit watery”
“This caused me a rash very badly throwing it away”
“I order these products for my small business however the price was a bit to expensive”
“Too soft”
“I think the ones I have purchased at the store were a tad larger”
“I like it was not super scruby just right”
Top return reasons
Common questions
- Is lavender body scrub profitable to sell on Amazon United States?
- The niche generates $88K/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the lavender body scrub niche?
- 5 brands and 32 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender body scrub?
- Top complaints mined from reviews: Smell, Durability, Product Condition. The return rate is 0.5%.
- What does it cost to enter the lavender body scrub niche?
- Listings span $7.33–$24.56; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 4,623 reviews — the moat a new listing must climb.