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Lavender Body Powder

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 99% of clicks, so Lavender Body Powder is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$109K/yr98K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
42%top-5 click share · 6 brands · 84 sellers

Flapen Score

Lavender Body Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Body Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Body Powder market on Amazon at a glance

Lavender Body Powder is a $109K a year market on Amazon United States, with 98K searches a year. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 98K times a year and 10.7% buy. Search demand moved +29.4% in 90 days, so the market is growing into its $109K a year.

Search volume
98K
Search growth, 90 days
+29.4%
Conversion
10.7%
Market size
$109K

02 · Money

The money is there.

Shoppers bought 10K to 13K units at $10.28 on average, 250 to 500 per product. Units times price is $103K to $129K a year.

Units sold
10K–13K
Units per product
250–500
Average price
$10.28
Units × price
$103K–$129K

03 · Shelf

Brands here are established.

The average listing ranks #263. 94% of listings ship Prime. 50% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.5% of the time. The average brand has sold here for 75 months.

Average BSR
#263
Prime
94%
Sponsored
50%
Out of stock
7.5%
Average brand age
75 months

Products

Top Lavender Body Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

0%

  • Yardley76%
  • Herb & Root19%
  • Lucky Super Soft2%
  • R-NEU2%
  • Sevin1%
  • Greenwich Bay Trading Company1%
  • Open — no brand owns it (0%)

Demand

Lavender Body Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Lavender Body Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yardley powder28K/yr
  • yardley talcum powder16K/yr
  • herb and root dusting powder8K/yr
  • yardley powder women6K/yr
  • rose dusting powder6K/yr
  • rose body powder6K/yr
  • yardley english rose7K/yr
  • yardley english rose perfume4K/yr
  • herb and root6K/yr
  • english rose3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Body Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell40%+3.03

Smelled like mildew

Scent is strong

It stinks

Ease Of Use6%−0.09

which is not easy

little hard to get out

Hard to open

Allergies4%−0.03

itchy contents

This powder makes my skin itchy

Itchy

Size-Overall4%−0.04

Bottle was very small

Lid doesn't fit

Too small

Leak-Proof3%

Terrible leakage

Powder leaks literally everywhere

spilled all over the inside the box

Love

Smell61%+3.03

Fresh scent

Light fragrance

Clean scent

Quality-Overall5%+0.10

Quality powder

Good quality powder

Excellent product

Value For Money5%+0.11

Good price

Great value

Worth it

Soft Feel5%

Soft to the touch

super soft

makes my skin very soft

Pest/Insect Control3%+0.20

ants are gone

Quickly gets rid of ants

Bug killer

Return

0.8% Return rate 16% Fixable by listing

Smell59%█▇█▇▇▇

Smelled like mildew

Scent is strong

It stinks

Leak-Proof10%█▆▇▆▆▆

Terrible leakage

Powder leaks literally everywhere

spilled all over the inside the box

Advertised Vs Actual Product9%▆▇▄▆█▃

.not as described

Not as Advertised

Apart from the severe misinformation of the photos

Size-Overall6%▄▆▆▆▆█

Bottle was very small

Lid doesn't fit

Too small

Value For Money1%▆▃▄█▇▇

Overpriced,

Waste of money

Price is too high

FAQ

Common Lavender Body Powder questions

Answered from the same tracked data.