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Lavender Body Powder

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 99% of clicks, so Lavender Body Powder is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$109K/yr98K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
42%top-5 click share · 6 brands · 84 sellers

Flapen Score

Lavender Body Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Body Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Body Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Body Powder 98K times last year and spent an estimated $109K. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
10.7%
Market size, estimated
$109Ka year
Peak month
June2.4× the quietest month
Top search term
yardley powder28K searches a year

02 · Price

A sale here is worth $10.28.

Listings sell for $10.28 on average, from $5.61 to $35.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.28 that is $3K to $5K a year per listing.

Average price
$10.28under the $15 to $100 sweet spot
Price range
$5.61–$35.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #263 within Face. It carries 2,976 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
7.5%
Average rank
#263in Face
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,976per listing
Listings tracked
34

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Lavender Body Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

0%

  • Brand 176%
  • Brand 219%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Lavender Body Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Lavender Body Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yardley powder28K/yr
  • yardley talcum powder16K/yr
  • herb and root dusting powder8K/yr
  • yardley powder women6K/yr
  • rose dusting powder6K/yr
  • rose body powder6K/yr
  • yardley english rose7K/yr
  • yardley english rose perfume4K/yr
  • herb and root6K/yr
  • english rose3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Body Powder

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.8%of orders come back
“Smelled like mildew”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lavender Body Powder questions

Answered from the same tracked data.