Is lavender body powder profitable to sell on Amazon United States?

The niche generates $109K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the lavender body powder niche?

6 brands and 84 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in lavender body powder?

Top complaints mined from reviews: Smell, Ease Of Use, Allergies. The return rate is 0.8%.

When does demand for lavender body powder peak?

Demand peaks in Jun; the busiest month runs 2.4× the quietest.

What does it cost to enter the lavender body powder niche?

Listings span $5.61–$35.67; the average listing price is $10.28 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.

lavender body powder

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.61–$35.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.28

avg listing price — sweet spot $15–$100

Review moat

Okay2,975.53

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$109K

$109K/yr · 98K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lavender body powder is a $109K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender body powder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $103K–$129K; units × avg price
Conversion rate: 10.7%
Avg BSR: #263
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 7.5%
Avg brand age: 75 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Yardley76%
Herb & Root19%
Lucky Super Soft2%
R-NEU2%
Sevin1%
Greenwich Bay Trading Company1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +29.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.4×

Open Trend

Top lavender body powder search terms

yardley powder28K/yr +34.7%12.4% conv.
yardley talcum powder16K/yr +34.3%13.5% conv.
herb and root dusting powder8K/yr +74.2%3.1% conv.
yardley powder women6K/yr +80.2%12.6% conv.
rose dusting powder6K/yr +76.6%6.1% conv.
rose body powder6K/yr +9.8%5.0% conv.
yardley english rose7K/yr -6.9%5.1% conv.
yardley english rose perfume4K/yr -2.3%2.4% conv.
herb and root6K/yr -5.8%1.9% conv.
english rose3K/yr +6.3%0.5% conv.

All search terms

Top lavender body powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1

Yardley$7.394.6★2,368 rev

Yardley English Perfumed Talc Rose

Yardley$7.564.6★6,895 rev

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)

Herb & Root$15.644.2★3,473 rev

Yardley Sandalwood Perfumed Talc 250 g

Yardley$7.104.4★4,122 rev

Yardley London Jasmine Perfumed Talcum Powder - 250 g. 8.8 oz Deodorizing Talc

Yardley$7.004.3★3,330 rev

Newest

by launch date

Rose Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA

Herb & Root$14.513,473 rev

3mo ago

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Travel Size Lavender Rose Vanilla Puff)

Herb & Root$35.673,473 rev

8mo ago

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)

Herb & Root$15.643,473 rev

3y ago

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Lavender)

Herb & Root$15.623,473 rev

3y ago

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Rose)

Herb & Root$15.683,473 rev

6y ago

What buyers say about lavender body powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Fresh scent”

Quality-Overall5%

“Quality powder”

Value For Money5%

“Good price”

Soft Feel5%

“Soft to the touch”

Pest/Insect Control3%

“ants are gone”

Advertised Vs Actual Product2%

“Accurate description”

Moist/Dry2%

“keeps you dry”

Gifting Purpose1%

“Good to keep or to gift”

Ease Of Use1%

“Handy shaker”

Plant Growth1%

“World hood on my plants good working as dtatef”

What buyers complain about

Smell40%

“Smelled like mildew”

Ease Of Use6%

“which is not easy”

Allergies4%

“itchy contents”

Size-Overall4%

“Bottle was very small”

Leak-Proof3%

“Terrible leakage”

Pest/Insect Control3%

“Bugs dont have a chance with sevin”

Value For Money3%

“Overpriced,”

Quality-Overall2%

“Cheap product”

Advertised Vs Actual Product2%

“.not as described”

Hard Feel2%

“a little coarse”

Top return reasons

Smell59%

Leak-Proof10%

Advertised Vs Actual Product9%

Size-Overall6%

Value For Money1%

Product Condition1%

Texture/Consistency-Overall1%

Defective Material/Parts1%

Functionality-Overall1%

Dispensing Mechanism1%

Common questions

Is lavender body powder profitable to sell on Amazon United States?: The niche generates $109K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the lavender body powder niche?: 6 brands and 84 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in lavender body powder?: Top complaints mined from reviews: Smell, Ease Of Use, Allergies. The return rate is 0.8%.
When does demand for lavender body powder peak?: Demand peaks in Jun; the busiest month runs 2.4× the quietest.
What does it cost to enter the lavender body powder niche?: Listings span $5.61–$35.67; the average listing price is $10.28 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.