lavender body oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Price range
Good$7.24–$28.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$236K$236K/yr · 364K searches
Review moat
Bad4,959.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender body oil is a $236K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lavender body oil market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $213K–$283K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
162
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Dr Teal's85%
- Palmer's6%
- Arikit5%
- Aveeno2%
- eos2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Top lavender body oil search terms
- dr teals body oil128K/yr
- dr teals oil44K/yr
- dr teal body oil32K/yr
- bath oils27K/yr
- dr teals oil body6K/yr
- dr teal oil20K/yr
- dr teal oil body22K/yr
- dr. teals body oil17K/yr
- dr teals bath and body oil8K/yr
- dr teal lavender body oil5K/yr
Top lavender body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit
Dr Teal's$17.494.8★848 rev
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress
Dr Teal's$17.074.8★597 rev
Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress
Dr Teal's$28.234.7★91 rev
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Ultra Rich Shea Butter - Essential Oils Hydrate Skin & Alleviates Daily Stress - at Home Spa Kit
Dr Teal's$20.534.8★201 rev
Dr Teals Moisturizing Bath & Body Oil Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 8.8 fl oz.
Dr Teal's$10.974.7★1,071 rev
Newest
by launch date
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.611,958 rev
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884,836 rev
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit
Dr Teal's$17.49848 rev
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress
Dr Teal's$17.07597 rev
Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress
Dr Teal's$28.2391 rev
Trending
90-day click momentum
Dr Teals Bath Additive Eucalyptus Oil 8.8 Fluid Ounce
Dr Teal's$7.424.8★
Dr. Teals Moisturizing Bath & Body Oil 2-Pack (17.6 Fl Oz Total) Moisture + Ultra Rich Shea Butter & Essential Oil. Treat Your Skin Your Senses and Your Stress.
Dr Teal's$18.424.8★
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.614.7★
NEW Dr Teals Coconut Bath & Body Oil 8.8oz - 2-Pack
Dr Teal's$12.984.7★
Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Ultra Rich Shea Butter - Essential Oils Hydrate Skin & Alleviates Daily Stress - at Home Spa Kit
Dr Teal's$20.534.8★
What buyers say about lavender body oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Gentle and moisturizing”
“Silky Soft”
“Excellent Product”
“Great for Dry Skin”
“Easily absorbed”
“absorbs well without feeling greasy”
“Good deal”
“This is good for your skin”
“A GREAT OIL FOR YOUR SKIN”
What buyers complain about
“Bad odor”
“Very oily”
“Doesn't hydrate”
“leaked all in the box”
“Rash”
“Hard to use”
“The bottle is small”
“Overpriced”
“Works well, a bit hard to pump”
“doesn't do the job if you have really dry skin”
Top return reasons
Common questions
- Is lavender body oil profitable to sell on Amazon United States?
- The niche generates $236K/yr across 14 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the lavender body oil niche?
- 5 brands and 162 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender body oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.5%.
- When does demand for lavender body oil peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lavender body oil niche?
- Listings span $7.24–$28.23; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 4,960 reviews — the moat a new listing must climb.