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Laura Geller Moisturizer

Maybe

Buyers convert on 13.3% of searches. But the top 5 brands take 100% of clicks, so Laura Geller Moisturizer is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$904K/yr279K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
83%top-5 click share · 3 brands · 11 sellers

Flapen Score

Laura Geller Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Laura Geller Moisturizer is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laura Geller Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Laura Geller Moisturizer 279K times last year and spent an estimated $904K. All 3 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $904K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
13.3%
Market size, estimated
$904Ka year
Top search term
laura geller spackle primer78K searches a year

02 · Price

A sale here is worth $24.30.

Listings sell for $24.30 on average, from $10.75 to $42.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $24.30 that is $49K to $61K a year per listing.

Average price
$24.30inside the $15 to $100 sweet spot
Price range
$10.75–$42.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$49K–$61K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #28 within Face. It carries 5,153 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#28in Face
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
5,153per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Laura Geller Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$136K$271K$407K$543K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • LAURA GELLER NEW YORK94%
  • L'Oreal Paris4%
  • Smashbox2%
  • Open — no brand owns it (0%)

Demand

Laura Geller Moisturizer search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Laura Geller Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laura geller spackle primer78K/yr
  • laura geller primer66K/yr
  • line smoother fine line blurring primer16K/yr
  • laura geller spackle31K/yr
  • laura geller primer for older women23K/yr
  • laura geller spackle primer for mature skin16K/yr
  • fine line blurring primer4K/yr
  • laura geller spackle skin perfecting primer8K/yr
  • auna beauty line filler primer2K/yr
  • laura geller primer spackle8K/yr

Reviews and returns

What reviews say buyers love and hate about Laura Geller Moisturizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.21

Not as effective as I hoped

Didn't work for me

Did not work as described

Value For Money15%−0.11

Expensive

Expensive for one

really expensive

Size-Overall10%−0.04

Small for the price

the tube is quite small

This is a tiny bottle

Wrinkles7%−0.05

My eye wrinkles were too deep to notice any difference

Wrinkled Still there

if your wrinkles are not deep

Advertised Vs Actual Product7%−0.05

Not as stated

False advertising

False advertisement

Love

Soft Feel17%

Soft and silky

Skin feels so soft

Goes on smooth

Quality-Overall12%+0.66

Quality at a fair price

Primer is good quality

Good quality

Suitability Combination Skin10%+0.79

Great product - Provides a smooth look to the skin

have good skin

My skin loves this

Moist/Dry7%+0.39

Its actually a good moisturizer

it feels so hydrated

Nice moisturizer

Wrinkle6%+0.43

helps hide wrinkles

Wrinkles be gone

Works best on fine wrinkles

Return

1.4% Return rate 46% Fixable by listing

Functionality-Overall24%▅▆▇█▆▅

Not as effective as I hoped

Didn't work for me

Did not work as described

Size-Overall16%▅▅▅▄▆█

Small for the price

the tube is quite small

This is a tiny bottle

Advertised Vs Actual Product15%▆▆▆█▇▆

Not as stated

False advertising

False advertisement

Color4%█▅▆▄▅▆
Value For Money3%▄▄▅▄▅█

Expensive

Expensive for one

really expensive

FAQ

Common Laura Geller Moisturizer questions

Answered from the same tracked data.