Is laura geller mascara profitable to sell on Amazon United States?

The niche generates $324K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the laura geller mascara niche?

3 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in laura geller mascara?

Top complaints mined from reviews: Eyelash Quality, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for laura geller mascara peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the laura geller mascara niche?

Listings span $12.07–$43.87; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 5,653 reviews — the moat a new listing must climb.

laura geller mascara

Worth a look

Shows searches that convert (15.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$22.31

avg listing price — sweet spot $15–$100

Price range

Great$12.07–$43.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$324K

$324K/yr · 92K searches

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,652.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, laura geller mascara is a $324K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

laura geller mascara market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $223K–$279K; units × avg price
Conversion rate: 15.8%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.3%
Avg brand age: 70 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

LAURA GELLER NEW YORK93%
PRIME PROMETICS4%
Clinique3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -0.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top laura geller mascara search terms

laura geller mascara59K/yr +6.3%10.4% conv.
laura geller mascara for older women27K/yr -8.3%11.1% conv.
laura geller mascara black7K/yr -24.3%16.0% conv.

All search terms

Top laura geller mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula

LAURA GELLER NEW YORK$17.984.3★2,408 rev

LAURA GELLER NEW YORK Kajal Longwear Mascara Brown Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula

LAURA GELLER NEW YORK$19.114.3★2,408 rev

LAURA GELLER NEW YORK Long-n-Lifted Tubing Mascara Lengthening & Lifting Mascara That Wont Smudge or Flake Gentle Tubing Formula Removes with Warm Water Black

LAURA GELLER NEW YORK$22.784.2★64 rev

LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara in Black | Long-Lasting Mascara for Volume and Length

LAURA GELLER NEW YORK$21.294.2★1,595 rev

LAURA GELLER NEW YORK Always There Lengthening Mascara in Black - Defining Curling Buildable Formula Eye Makeup- Innovative Lengthening Brush - 1 count

LAURA GELLER NEW YORK$13.984.2★1,595 rev

Newest

by launch date

LAURA GELLER NEW YORK Lauras 3 Es Eyeliner Eyelash & Eyebrow Kit for Mature Skin | Medium Brown | Kajal Longwear Eyeliner Kajal Longwear Mascara & Bravo Brows Soft Pencil + Brush

LAURA GELLER NEW YORK$43.8773 rev

5mo ago

LAURA GELLER NEW YORK Long-n-Lifted Tubing Mascara Lengthening & Lifting Mascara That Wont Smudge or Flake Gentle Tubing Formula Removes with Warm Water Black

LAURA GELLER NEW YORK$22.7864 rev

6mo ago

LAURA GELLER NEW YORK Kajal Longwear Mascara Brown Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula

LAURA GELLER NEW YORK$19.112,408 rev

1y ago

LAURA GELLER NEW YORK Always There Lengthening Mascara in Black - Defining Curling Buildable Formula Eye Makeup- Innovative Lengthening Brush - 1 count

LAURA GELLER NEW YORK$13.981,595 rev

3y ago

LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula

LAURA GELLER NEW YORK$17.982,408 rev

3y ago

What buyers say about laura geller mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality43%

“Fantastic for mature eyelash”

Quality-Overall11%

“It is always consistent in quality”

Smudge Resistance6%

“NO FLAKING or smudging”

Advertised Vs Actual Product4%

“Does what it says”

Value For Money4%

“Great value”

Ease Of Use4%

“Ease of use”

Ease Of Application3%

“Easy to apply”

Color3%

“Variety of colors”

Coverage1%

“Excellent coverage”

Adhesion/Stickiness1%

“It wasnt too bad it just stays sticky throughout the day”

What buyers complain about

Eyelash Quality17%

“Issues with Prime Mascara”

Value For Money13%

“Costs too much”

Advertised Vs Actual Product8%

“Misleading description”

Moist/Dry7%

“Dry and crumbly”

Ease Of Use7%

“Difficult to remove”

Quality-Overall5%

“Not as good a product as I expected”

Smudge Resistance4%

“isnt completely smudge proof”

Thickness4%

“Goes on much too thick”

Allergies4%

“I had itchy eyes from it”

Functionality-Overall3%

“Doesn't work as promised”

Top return reasons

Advertised Vs Actual Product18%

Moist/Dry14%

Eyeliner Quality9%

Functionality-Overall8%

Color8%

Eyelash Quality6%