Laura Geller Mascara

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

15.8%

Market size, estimated

$324Ka year

Peak month

January1.7× the quietest month

Top search term

laura geller mascara59K searches a year

Listings sell for $22.31 on average, from $12.07 to $43.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $22.31 that is $22K to $28K a year per listing.

Average price

$22.31inside the $15 to $100 sweet spot

Price range

$12.07–$43.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$28K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #159 within Eyes. It carries 5,653 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#159in Eyes

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

5,653per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months