Is latisse eyelash growth serum profitable to sell on Amazon United States?

The niche generates $15.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the latisse eyelash growth serum niche?

5 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in latisse eyelash growth serum?

Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 1.5%.

When does demand for latisse eyelash growth serum peak?

Demand peaks in Feb–Jun–Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the latisse eyelash growth serum niche?

Listings span $20.99–$149.61; the average listing price is $70.48 (sweet spot $15–$100). The average incumbent carries 7,225 reviews — the moat a new listing must climb.

latisse eyelash growth serum

Worth a look

Shows a $15.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$15.0M

$15.0M/yr · 2.6M searches

Avg price

Great$70.48

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$20.99–$149.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Review moat

Bad7,225

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, latisse eyelash growth serum is a $15.0M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

latisse eyelash growth serum market data

Units sold / yr: 200K–250K; avg 20,000–25,000/product
Revenue / yr: $14.1M–$17.6M; units × avg price
Conversion rate: 8.3%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Grande Cosmetics75%
RevitaLash11%
Obagi Medical6%
Glamosoar4%
RODAN + FIELDS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Feb, Jun, Jul · busiest ÷ quietest = 2.3×

Open Trend

Top latisse eyelash growth serum search terms

grande lash serum1.1M/yr +3.9%12.8% conv.
latisse eyelash growth serum284K/yr +0.4%0.6% conv.
revitalash233K/yr -8.2%5.7% conv.
latisse161K/yr +2.5%0.2% conv.
grande lash178K/yr +18.4%10.8% conv.
obagi eyelash growth serum91K/yr +46.1%6.7% conv.
rodan and fields lash boost serum107K/yr -8.8%9.1% conv.
revitalash eyelash growth serum96K/yr -5.1%6.9% conv.
grande lash md serum for eyelash growth15K/yr >1,000%15.0% conv.
grande lash md lash growth serum61K/yr -24.5%13.1% conv.

All search terms

Top latisse eyelash growth serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 6 Week Supply (1mL)

Grande Cosmetics$30.064.2★30,194 rev

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 3 Month Supply (2mL)

Grande Cosmetics$52.624.3★27,480 rev

RevitaLash Cosmetics RevitaLash Advanced Eyelash Conditioner 1.0 mL Lash Enhancing Serum Physician Developed & Cruelty-Free

RevitaLash$56.893.9★490 rev

Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz

Obagi Medical$114.254.4★1,050 rev

Glamosoar Lash Serum Eyelash Growth Serum Lash Enhancing - Get Fuller Longer Stronger Lashes 4ml

Glamosoar$33.993.8★107 rev

Newest

by launch date

Glamosoar Lash Serum Eyelash Growth Serum Lash Enhancing - Get Fuller Longer Stronger Lashes 4ml

Glamosoar$33.99107 rev

11mo ago

RevitaLash Cosmetics RevitaLash Advanced Eyelash Conditioner 1.0 mL Lash Enhancing Serum Physician Developed & Cruelty-Free

RevitaLash$56.89490 rev

1y ago

RevitaLash Cosmetics RevitaLash Advanced Eyelash Conditioner 2.0 mL Lash Enhancing Serum Physician Developed & Cruelty-Free

RevitaLash$89.13261 rev

1y ago

Rodan + Fields R+F Lash Boost Serum | 5 ml | Supports Fuller Longer-Looking Eyelashes & Brows | Easy Nightly Application

RODAN + FIELDS$149.61406 rev

2y ago

Grande Cosmetics 2-Step Lash System Set GrandeLASH-MD & GrandeMASCARA Conditioning Peptide Mascara for Fuller Healthier Longer-Looking Lashes

Grande Cosmetics$20.993,525 rev

4y ago

What buyers say about latisse eyelash growth serum

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Worth It”

Quality-Overall17%

“easy to use quality seems great”

Ease Of Application8%

“Easy to apply”

Ease Of Use7%

“Easy to Use: The application is quick”

Allergies6%

“No irritation”

Eyelash Quality5%

“Best lash serum ever”

Advertised Vs Actual Product4%

“it does what it says”

Hair Growth3%

“And these def got them To grow back fairly quickly”

Thickness2%

“It helps thicken overall”

Symptom Reduction2%

“I can already see a noticeable difference”

What buyers complain about

Allergies34%

“Allergic Reaction”

Value For Money12%

“It is expensive”

Functionality-Overall11%

“No Results”

Side Effects7%

“Inaffective, weird side effects tho”

Moist/Dry5%

“Seemed dried up”

Ease Of Use4%

“Difficult to open”

Thickness3%

“not as thick as I'd like”

Symptom Reduction3%

“No improvement”

Durability2%

“Didnt seem to last”

Size-Overall2%

“Small tube”

Top return reasons

Functionality-Overall15%

Advertised Vs Actual Product14%

Moist/Dry12%

Value For Money11%

Size-Overall11%

Product Condition7%

Skin Health7%

Defective Material/Parts5%

Side Effects2%

Color2%

Common questions

Is latisse eyelash growth serum profitable to sell on Amazon United States?: The niche generates $15.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the latisse eyelash growth serum niche?: 5 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in latisse eyelash growth serum?: Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 1.5%.
When does demand for latisse eyelash growth serum peak?: Demand peaks in Feb–Jun–Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the latisse eyelash growth serum niche?: Listings span $20.99–$149.61; the average listing price is $70.48 (sweet spot $15–$100). The average incumbent carries 7,225 reviews — the moat a new listing must climb.