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Latisse

Fail

The top 5 brands take 98% of clicks, so Latisse is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$217K/yr269K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
92%top-5 click share · 6 brands · 14 sellers

Flapen Score

Latisse against its category

The dotted line is the Beauty & Personal Care average. Past it, Latisse is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latisse market on Amazon at a glance

Shoppers on Amazon United States searched for Latisse 269K times last year and spent an estimated $217K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.5%
Market size, estimated
$217Ka year
Peak month
July2.4× the quietest month
Top search term
latisse161K searches a year

02 · Price

A sale here is worth $32.31.

Listings sell for $32.31 on average, from $12.67 to $61.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.31 that is $8K to $16K a year per listing.

Average price
$32.31inside the $15 to $100 sweet spot
Price range
$12.67–$61.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #65 within Eyes. It carries 9,383 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#65in Eyes
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
9,383per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Latisse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 225%
  • Brand 313%
  • Brand 411%
  • Brand 53%
  • Brand 62%

Demand

Latisse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Latisse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • latisse161K/yr
  • olaplex lash serum23K/yr
  • ordinary lash finisher8K/yr
  • ordinary clear mascara6K/yr
  • the ordinary mascara7K/yr
  • the ordinary lash finisher6K/yr
  • olaplex lashbond building serum9K/yr
  • the ordinary clear mascara5K/yr
  • lash food lash serum7K/yr
  • olaplex eyelash serum7K/yr

FAQ

Common Latisse questions

Answered from the same tracked data.