Latisse
FailThe top 5 brands take 98% of clicks, so Latisse is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $217K/yr269K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 14 sellers
Flapen Score
Latisse against its category
The dotted line is the Beauty & Personal Care average. Past it, Latisse is stronger. Inside it, weaker.
Market
The Latisse market on Amazon at a glance
Shoppers on Amazon United States searched for Latisse 269K times last year and spent an estimated $217K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $217Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- latisse161K searches a year
02 · Price
A sale here is worth $32.31.
Listings sell for $32.31 on average, from $12.67 to $61.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.31 that is $8K to $16K a year per listing.
- Average price
- $32.31inside the $15 to $100 sweet spot
- Price range
- $12.67–$61.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #65 within Eyes. It carries 9,383 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #65in Eyes
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 9,383per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Latisse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
- Price
- $14.40
- Rating
- 4.2/5
- Reviews
- 6,207
- Age
- 3y ago

Olaplex Lashbond Building Serum: Clear Eyelash Enhancing Serum | Natural Longer Healthier Thicker Fuller-Looking Lashes | Daily Use Results in Little as 2 Weeks 4.5 mL / 0.15 Fl Oz
- Price
- $61.01
- Rating
- 4.2/5
- Reviews
- 766
- Age
- 3y ago

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 6 Week Supply (1mL)
- Price
- $30.06
- Rating
- 4.2/5
- Reviews
- 30,194
- Age
- 6y ago

LashFood Conditioning Collagen Fiber Primer | Lash Extender & Thickening Serum Volume Boosting with Collagen Nano-peptide Complex Panthenol Lash Mascara Feathery Long Full Eyelashes .27oz
- Price
- $21.90
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

LashFood Eyelash Premium Growth Enhancing Serum Phyto-Medic Complex | 2.5 Month Supply Lash Extender Promotes Appearance of Longer Fuller & Thicker Eyelashes Advanced Lash Treatment .05oz
- Price
- $50.04
- Rating
- 2.7/5
- Reviews
- 22
- Age
- 2y ago
Trending
estimated 90-day click momentum
Lash Serum for Eyelash Growth Premium Lash Enhancing Serum with Advanced Formula Volumizing Longer Fuller and Thicker Looking Lashes Eyelash Growth for Sensitive Eyes (5 mL)
- Price
- $12.67
- Rating
- 4.6/5
- Reviews
- 1,117
- Age
- 1y ago

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer Thicker Fuller Looking Lashes - Ophthalmologist Tested Cruelty-Free 6 Week Supply (1mL)
- Price
- $30.06
- Rating
- 4.2/5
- Reviews
- 30,194
- Age
- 6y ago

The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
- Price
- $14.40
- Rating
- 4.2/5
- Reviews
- 6,207
- Age
- 3y ago

LashFood Conditioning Collagen Fiber Primer | Lash Extender & Thickening Serum Volume Boosting with Collagen Nano-peptide Complex Panthenol Lash Mascara Feathery Long Full Eyelashes .27oz
- Price
- $21.90
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

Live Fraiche Organic Castor Oil Lash Serum for Hair Growth Eyebrow Eyelash Growth Serum 100% Pure Cold Pressed Hexane Free (2oz Glass Bottle + FILLED Mascara Tube)
- Price
- $15.77
- Rating
- 4.4/5
- Reviews
- 9,162
- Age
- 6y ago
Newest
by launch date
Lash Serum for Eyelash Growth Premium Lash Enhancing Serum with Advanced Formula Volumizing Longer Fuller and Thicker Looking Lashes Eyelash Growth for Sensitive Eyes (5 mL)
- Price
- $12.67
- Rating
- 4.6/5
- Reviews
- 1,117
- Age
- 1y ago

LashFood Eyelash Premium Growth Enhancing Serum Phyto-Medic Complex | 2.5 Month Supply Lash Extender Promotes Appearance of Longer Fuller & Thicker Eyelashes Advanced Lash Treatment .05oz
- Price
- $50.04
- Rating
- 2.7/5
- Reviews
- 22
- Age
- 2y ago

The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
- Price
- $14.40
- Rating
- 4.2/5
- Reviews
- 6,207
- Age
- 3y ago

Olaplex Lashbond Building Serum: Clear Eyelash Enhancing Serum | Natural Longer Healthier Thicker Fuller-Looking Lashes | Daily Use Results in Little as 2 Weeks 4.5 mL / 0.15 Fl Oz
- Price
- $61.01
- Rating
- 4.2/5
- Reviews
- 766
- Age
- 3y ago

Live Fraiche Organic Castor Oil Lash Serum for Hair Growth Eyebrow Eyelash Growth Serum 100% Pure Cold Pressed Hexane Free (2oz Glass Bottle + FILLED Mascara Tube)
- Price
- $15.77
- Rating
- 4.4/5
- Reviews
- 9,162
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- The Ordinary46%
- Olaplex25%
- LashFood13%
- Grande Cosmetics11%
- Live Fraiche3%
- Tistees2%
Demand
Latisse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.4×
Search terms
Top Latisse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- latisse161K/yr
- olaplex lash serum23K/yr
- ordinary lash finisher8K/yr
- ordinary clear mascara6K/yr
- the ordinary mascara7K/yr
- the ordinary lash finisher6K/yr
- olaplex lashbond building serum9K/yr
- the ordinary clear mascara5K/yr
- lash food lash serum7K/yr
- olaplex eyelash serum7K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Latisse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









