Latisse
FailThe top 5 brands take 98% of clicks, so Latisse is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $217K/yr269K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 14 sellers
Flapen Score
Latisse against its category
The dotted line is the Beauty & Personal Care average. Past it, Latisse is stronger. Inside it, weaker.
Market
The Latisse market on Amazon at a glance
Shoppers on Amazon United States searched for Latisse 269K times last year and spent an estimated $217K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $217Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- latisse161K searches a year
02 · Price
A sale here is worth $32.31.
Listings sell for $32.31 on average, from $12.67 to $61.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.31 that is $8K to $16K a year per listing.
- Average price
- $32.31inside the $15 to $100 sweet spot
- Price range
- $12.67–$61.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #65 within Eyes. It carries 9,383 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #65in Eyes
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 9,383per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Latisse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 225%
- Brand 313%
- Brand 411%
- Brand 53%
- Brand 62%
Demand
Latisse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.4×
Search terms
Top Latisse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- latisse161K/yr
- olaplex lash serum23K/yr
- ordinary lash finisher8K/yr
- ordinary clear mascara6K/yr
- the ordinary mascara7K/yr
- the ordinary lash finisher6K/yr
- olaplex lashbond building serum9K/yr
- the ordinary clear mascara5K/yr
- lash food lash serum7K/yr
- olaplex eyelash serum7K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Latisse questions
Answered from the same tracked data.









