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Lassi Lips Staining Lip Oil

Fail

The top 5 brands take 100% of clicks, so Lassi Lips Staining Lip Oil is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$70K/yr315K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
88%top-5 click share · 2 brands · 27 sellers

Flapen Score

Lassi Lips Staining Lip Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Lassi Lips Staining Lip Oil is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lassi Lips Staining Lip Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Lassi Lips Staining Lip Oil 315K times last year and spent an estimated $70K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
2.0%
Market size, estimated
$70Ka year
Top search term
nyx lip iv65K searches a year

02 · Price

A sale here is worth $11.17.

Listings sell for $11.17 on average, from $10.79 to $11.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $11.17 that is $6K to $8K a year per listing.

Average price
$11.17under the $15 to $100 sweet spot
Price range
$10.79–$11.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Lips. It carries 8,538 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Lips
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
8,538per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lassi Lips Staining Lip Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 223%
  • Open — no brand owns it (0%)

Demand

Lassi Lips Staining Lip Oil search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lassi Lips Staining Lip Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx lip iv65K/yr
  • loreal lip stain71K/yr
  • nyx lip iv hydration gloss stain17K/yr
  • lassi lips staining lip oil49K/yr
  • lip iv nyx15K/yr
  • loreal lip tint12K/yr
  • nyx liquid iv10K/yr
  • nyx iv lip stain8K/yr
  • lip iv9K/yr
  • nyx hydration lip gloss stain9K/yr

Reviews and returns

What reviews say buyers love and hate about Lassi Lips Staining Lip Oil

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
17%of negative reviews mention “Color”
2.4%of orders come back
“But Received the Wrong Shade”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lassi Lips Staining Lip Oil questions

Answered from the same tracked data.