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Lashify

Maybe

Products sell for $26.07 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Lashify is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$226K/yr286K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
41%top-5 click share · 7 brands · 11 sellers

Flapen Score

Lashify against its category

The dotted line is the Beauty & Personal Care average. Past it, Lashify is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lashify market on Amazon at a glance

Shoppers on Amazon United States searched for Lashify 286K times last year and spent an estimated $226K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
3.0%
Market size, estimated
$226Ka year
Peak month
February1.9× the quietest month
Top search term
lashify182K searches a year

02 · Price

A sale here is worth $26.07.

Listings sell for $26.07 on average, from $9.54 to $58.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $26.07 that is $3K to $7K a year per listing.

Average price
$26.07inside the $15 to $100 sweet spot
Price range
$9.54–$58.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #738 within Makeup Brushes & Tools. It carries 1,174 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#738in Makeup Brushes & Tools
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,174per listing
Listings tracked
44

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lashify products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

1%

  • Brand 191%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lashify search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Lashify search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lashify182K/yr
  • lashify lashes57K/yr
  • lashify eyelash kit27K/yr
  • lashify kit9K/yr
  • lashify control kit4K/yr
  • lashify lashes kit3K/yr
  • lashify clusters3K/yr
  • lashify starter kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Lashify

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lashify questions

Answered from the same tracked data.