lashify
Worth a lookShows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.07avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$9.54–$58.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,174.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$226K$226K/yr · 286K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lashify is a $226K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lashify market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $261K–$326K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #738
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 21.3%
- Avg brand age
- 33 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
11
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
1%
- Lashify91%
- Lilac St.3%
- zanlufly2%
- Goddvenus2%
- B&Qaugen1%
- FALSCARA1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top lashify search terms
- lashify182K/yr
- lashify lashes57K/yr
- lashify eyelash kit27K/yr
- lashify kit9K/yr
- lashify control kit4K/yr
- lashify lashes kit3K/yr
- lashify clusters3K/yr
- lashify starter kit2K/yr
Top lashify products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lashify Plushy 10mm Gossamer Lashes in Black Easy DIY False Lashes for a Voluminous Yet Still Natural Look
Lashify$25.594.4★112 rev
Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand
Lashify$41.633.5★5 rev
Lashify Plushy 12mm Gossamer Lashes in Black Easy DIY False Lashes for a Voluminous Yet Still Natural Look
Lashify$26.534.4★112 rev
Lashify Water Poof Sealer to Remove Stickiness Repel Water & Improve Longevity for DIY Lash Extensions Black
Lashify$27.984.1★147 rev
Lashify Bold 12mm Gossamer DIY Eyelash Extensions Refill Black Easy False Eyelashes for a Natural Look
Lashify$23.204.2★305 rev
Newest
by launch date
Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula Dual-Sided Bond
Lashify$32.557 rev
Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand Black
Lashify$25.807 rev
Lashify Whisper Light Classic Clear lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand
Lashify$25.437 rev
Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand
Lashify$41.635 rev
Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand
Lashify$41.075 rev
Trending
90-day click momentumLashify Whisper Light Classic Clear lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand
Lashify$25.433.7★
Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula with Precision lash Wand Black
Lashify$25.803.7★
Lashify Whisper Light Classic lash Bond Flexible Hold Adhesive buildable Layering Formula Dual-Sided Bond
Lashify$32.553.2★
Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand
Lashify$41.633.5★
Lashify Trial Kit DIY lash extension starter kit with Black Rubber Mega Bond 2 Pre-Mapped Gossamer Lashes and Birdie Wand
Lashify$41.073.5★
What buyers say about lashify
What buyers praise and complain about, mined from review topics.What buyers love
“Lash perfect”
“Easy to use”
“Best quality”
“Application is easy”
“The glue is pretty good”
“Easy to use and pretty durable”
“Lightweight and comfortable”
“Natural look”
“They are very comfortable”
“good for price”
What buyers complain about
“Adhesive is terrible”
“Doesnt hold”
“THE WORST LASHES EVER”
“Dried up”
“Horrible quality”
“Not easy to apply”
“Waste of Money”
“Allergic Reaction”
“Not like described”
“Too short”
Top return reasons
Common questions
- Is lashify profitable to sell on Amazon United States?
- The niche generates $226K/yr across 44 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lashify niche?
- 7 brands and 11 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in lashify?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Eyelash Quality. The return rate is 1.1%.
- When does demand for lashify peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the lashify niche?
- Listings span $9.54–$58.12; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.