lashes
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 4.6M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.70avg listing price — sweet spot $15–$100
Review moat
Bad6,848.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.05–$14.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lashes is a $2.0M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lashes market data
- Units sold / yr
- 250K–300K
- avg 2,500–3,000/product
- Revenue / yr
- $2.2M–$2.6M
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
112
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
26%
Top 20: 62%
Open market
45%
- KISS20%
- EYDEVRO11%
- Onlyall6%
- Kiromiro6%
- Focipeysa6%
- FARRED6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 2.2×
Top lashes search terms
- lashes strips647K/yr
- kiss lashes593K/yr
- strip lashes433K/yr
- lash strips404K/yr
- cat eye lashes487K/yr
- natural lashes304K/yr
- mink lashes329K/yr
- eyelashes natural look196K/yr
- eye lashes strips65K/yr
- natural eyelashes160K/yr
Top lashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mink Lashes Fluffy Wispy Lashes Natural Look 3D False Eyelashes D Curl Russian Strip Lashes 7 Pairs Short Fake Eyelash Pack by EYDEVRO
EYDEVRO$8.014.4★5,565 rev
Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$8.574.6★19,262 rev
Mink Lashes Full Volume False Eyelashes 18mm Dramatic Faux Mink Eyelashes Natural Look Cat Eye Volume Eye Lashes Multipack by Focipeysa
Focipeysa$9.004.4★2,061 rev
FARRED Natural Lashes Short Eyelashes Wispy False Mink Lash Pack 14 Pair Natural Look Fluffy Cat Eye Strip Eyelash Small Fake Lashes Full Pestaas Sets for MUA and Beginners Daily Makeup (F1 | 8-14mm)
FARRED$9.104.5★1,930 rev
EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack
EYDEVRO$7.904.4★5,565 rev
Newest
by launch date
LEAFMOON Mink Lashes Fluffy 20mm Volume False Eyelashes 8D Cat Eye Strip Lashes D Curl 14 Pairs Dramatic Soft Eyelash 25mm Big Long Lash Strips Lashes Pack That Look Like Extensions Faux Mink Lashes
LEAFMOON$9.29862 rev
APCYUST Lashes Wispy False Eyelashes Strips 4 Styles Cat Eye Strip Lash Natural Looking Fake Mink Eyelash Pack Short Fluffy Full Faux Lashes that Look Like Extensions Clear Band Pestaas Postizas
APCYUST$10.07171 rev
VOCOAK Cat Eye Lashes Mink Wispy Strip Lashes Natural Look Short Fluffy Fox Eye False Eyelashes C Curl Lash Strips Soft Faux Mink Fake Cateye Eyelashes Pack
VOCOAK$10.16200 rev
Azenlo False Eyelashes 20 Pairs Wispy Lashes Faux Mink Lashes 14mm 3D Fluffy Cat Eye Lashes style 20-061)
Azenlo$8.16532 rev
EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack
EYDEVRO$7.905,565 rev
Trending
90-day click momentumVOCOAK Cat Eye Lashes Mink Wispy Strip Lashes Natural Look Short Fluffy Fox Eye False Eyelashes C Curl Lash Strips Soft Faux Mink Fake Cateye Eyelashes Pack
VOCOAK$10.164.4★
APCYUST Lashes Wispy False Eyelashes Strips 4 Styles Cat Eye Strip Lash Natural Looking Fake Mink Eyelash Pack Short Fluffy Full Faux Lashes that Look Like Extensions Clear Band Pestaas Postizas
APCYUST$10.074.5★
EYDEVRO False Eyelashes Wispy Lashes D Curl Cat Eye Lashes Clear Band Manga Lashes Natural Look Fox Eye Fake Lashes Fluffy Faux Mink Strip Lashes 7 Pairs Pack
EYDEVRO$7.904.4★
Kiss MLBB False Eyelashes My Lash But Better Bare Affair 4 Pairs 12mm Lightweight Stylish Wispy Everyday Wear Strip Lashes Superfine Band Technology Reusable Eyelashes Natural Look
KISS$7.004.4★
Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$8.574.6★
What buyers say about lashes
What buyers praise and complain about, mined from review topics.What buyers love
“This eyelash kit is beautiful”
“Price is valid for the quality”
“Easy to stick”
“Easy to Apply”
“Great deal”
“Easy application”
“Light and gives a natural look”
“Extremely comfortable”
“The band is soft”
“Very durable”
What buyers complain about
“not sticky”
“Worst eyelashes”
“They are short”
“Very cheap quality”
“Too thick”
“Doesnt last”
“Fake advertisement”
“Dried out”
“Hard to remove”
“do not provide a natural look”
Top return reasons
Common questions
- Is lashes profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 76 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the lashes niche?
- 41 brands and 112 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in lashes?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Size-Overall. The return rate is 1.1%.
- When does demand for lashes peak?
- Demand peaks in Aug–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lashes niche?
- Listings span $4.05–$14.59; the average listing price is $8.70 (sweet spot $15–$100). The average incumbent carries 6,849 reviews — the moat a new listing must climb.