Lashes

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

4.9%

Market size, estimated

$2.0Ma year

Peak month

August2.2× the quietest month

Top search term

lashes strips647K searches a year

Listings sell for $8.70 on average, from $4.05 to $14.59. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,500 to 3,000 of them. At $8.70 that is $22K to $26K a year per listing.

Average price

$8.70under the $15 to $100 sweet spot

Price range

$4.05–$14.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

2,500–3,000

Revenue per listing a year

$22K–$26K

Returns

1.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Makeup Brushes & Tools. It carries 6,849 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#161in Makeup Brushes & Tools

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

6,849per listing

Listings tracked

76

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months