Lash Tweezers

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

10.2%

Market size, estimated

$1.4Ma year

Peak month

July1.3× the quietest month

Top search term

lash tweezers485K searches a year

Listings sell for $8.99 on average, from $4.04 to $23.98. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $8.99 that is $27K to $36K a year per listing.

Average price

$8.99under the $15 to $100 sweet spot

Price range

$4.04–$23.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$27K–$36K

Returns

1.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #654 within Women's. It carries 2,451 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#654in Women's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,451per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months