Lash Tint Mascara
FailShoppers spend an estimated $27K a year here, so Lash Tint Mascara is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $27K/yr33K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 43 sellers
Flapen Score
Lash Tint Mascara against its category
The dotted line is the Beauty & Personal Care average. Past it, Lash Tint Mascara is stronger. Inside it, weaker.
Market
The Lash Tint Mascara market on Amazon at a glance
Shoppers on Amazon United States searched for Lash Tint Mascara 33K times last year and spent an estimated $27K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $27Ka year
- Top search term
- lash tint mascara9K searches a year
02 · Price
A sale here is worth $18.17.
Listings sell for $18.17 on average, from $8.48 to $27.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.17 that is $2K to $5K a year per listing.
- Average price
- $18.17inside the $15 to $100 sweet spot
- Price range
- $8.48–$27.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #188 within Eyes. It carries 13,646 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #188in Eyes
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 13,646per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Lash Tint Mascara products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Soft Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil - 1 Count
- Price
- $27.01
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 6y ago

19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
- Price
- $18.92
- Rating
- 4.1/5
- Reviews
- 206
- Age
- 2y ago

19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Black)
- Price
- $18.88
- Rating
- 4.1/5
- Reviews
- 206
- Age
- 2y ago

Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
- Price
- $8.72
- Rating
- 4.1/5
- Reviews
- 860
- Age
- 1y ago

19/99 - Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Taupe)
- Price
- $18.97
- Rating
- 4.1/5
- Reviews
- 206
- Age
- 2y ago
Trending
estimated 90-day click momentum
Epais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care
- Price
- $18.57
- Rating
- 4.2/5
- Reviews
- 892
- Age
- 2y ago

IT Cosmetics Tightline 3-In-1 Lash Primer Eyeliner & Black Mascara - Lengthens & Conditions Lashes - Ultra-Skinny Wand - Infused With Collagen Biotin Peptides & Antioxidants - 0.12 fl oz
- Price
- $22.51
- Rating
- 4.4/5
- Reviews
- 1,777
- Age
- 13y ago

Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara
- Price
- $26.07
- Rating
- 4.5/5
- Reviews
- 5,570
- Age
- 18y ago

Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black
- Price
- $8.48
- Rating
- 4.1/5
- Reviews
- 860
- Age
- 1y ago

Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count
- Price
- $10.19
- Rating
- 4.5/5
- Reviews
- 185,759
- Age
- 3y ago
Newest
by launch date
Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Blackest Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil -1 Count
- Price
- $27.71
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 8mo ago

Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
- Price
- $8.72
- Rating
- 4.1/5
- Reviews
- 860
- Age
- 1y ago

Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black
- Price
- $8.48
- Rating
- 4.1/5
- Reviews
- 860
- Age
- 1y ago

Epais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care
- Price
- $18.57
- Rating
- 4.2/5
- Reviews
- 892
- Age
- 2y ago

19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
- Price
- $18.92
- Rating
- 4.1/5
- Reviews
- 206
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
43
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
15%
- NINETEEN NINETY NINE36%
- Perricone MD27%
- Almay10%
- MAYBELLINE5%
- EPAIS4%
- Lomansa3%
- Open — no brand owns it (7 brands, 15%)
Search terms
Top Lash Tint Mascara search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lash tint mascara9K/yr
- eyelash tint mascara4K/yr
- 19/99 lash tint mascara4K/yr
- perricone md mascara4K/yr
- perricone mascara2K/yr
- tinted mascara3K/yr
- perricone md no makeup mascara2K/yr
- 1999 mascara2K/yr
- mascara that dyes your eyelashes3K/yr
Reviews and returns
What reviews say buyers love and hate about Lash Tint Mascara
We read the reviews and the return reasons for every product selling here.
“Issues with Prime Mascara”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lash Tint Mascara questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









