Skip to content

Lash Tint Mascara

Fail

Shoppers spend an estimated $27K a year here, so Lash Tint Mascara is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$27K/yr33K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
69%top-5 click share · 13 brands · 43 sellers

Flapen Score

Lash Tint Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Tint Mascara is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Tint Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Tint Mascara 33K times last year and spent an estimated $27K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
4.6%
Market size, estimated
$27Ka year
Top search term
lash tint mascara9K searches a year

02 · Price

A sale here is worth $18.17.

Listings sell for $18.17 on average, from $8.48 to $27.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.17 that is $2K to $5K a year per listing.

Average price
$18.17inside the $15 to $100 sweet spot
Price range
$8.48–$27.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #188 within Eyes. It carries 13,646 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#188in Eyes
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
13,646per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lash Tint Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

43

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 136%
  • Brand 227%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Search terms

Top Lash Tint Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash tint mascara9K/yr
  • eyelash tint mascara4K/yr
  • 19/99 lash tint mascara4K/yr
  • perricone md mascara4K/yr
  • perricone mascara2K/yr
  • tinted mascara3K/yr
  • perricone md no makeup mascara2K/yr
  • 1999 mascara2K/yr
  • mascara that dyes your eyelashes3K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Tint Mascara

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Eyelash Quality”
16%of negative reviews mention “Eyelash Quality”
0.6%of orders come back
“Issues with Prime Mascara”
A buyer, on “Eyelash Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lash Tint Mascara questions

Answered from the same tracked data.