lash tint mascara
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$8.48–$27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,646.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, lash tint mascara is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lash tint mascara market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 3.2%
- Avg brand age
- 56 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
43
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
15%
- NINETEEN NINETY NINE36%
- Perricone MD27%
- Almay10%
- MAYBELLINE5%
- EPAIS4%
- Lomansa3%
- Open — no brand owns it (7 brands, 15%)
Top lash tint mascara search terms
- lash tint mascara9K/yr
- eyelash tint mascara4K/yr
- 19/99 lash tint mascara4K/yr
- perricone md mascara4K/yr
- perricone mascara2K/yr
- tinted mascara3K/yr
- perricone md no makeup mascara2K/yr
- 1999 mascara2K/yr
- mascara that dyes your eyelashes3K/yr
Top lash tint mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Soft Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil - 1 Count
Perricone MD$27.014.4★1,683 rev
19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
NINETEEN NINETY NINE$18.924.1★206 rev
19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Black)
NINETEEN NINETY NINE$18.884.1★206 rev
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
Almay$8.724.1★860 rev
19/99 - Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Taupe)
NINETEEN NINETY NINE$18.974.1★206 rev
Newest
by launch date
Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Blackest Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil -1 Count
Perricone MD$27.711,683 rev
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
Almay$8.72860 rev
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black
Almay$8.48860 rev
Epais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care
EPAIS$18.57892 rev
19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
NINETEEN NINETY NINE$18.92206 rev
Trending
90-day click momentumEpais Eyelash Black Tinted Serum 2-in-1 Lash Growth Enhancer and Tinting Treatment 7 Peptides and Biotin Formula for Longer Thicker Lashes Charcoal-Based Black Food Complex Korean Lash Care
EPAIS$18.574.2★
IT Cosmetics Tightline 3-In-1 Lash Primer Eyeliner & Black Mascara - Lengthens & Conditions Lashes - Ultra-Skinny Wand - Infused With Collagen Biotin Peptides & Antioxidants - 0.12 fl oz
IT Cosmetics$22.514.4★
Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara
Lancôme$26.074.5★
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 402 Black
Almay$8.484.1★
Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count
MAYBELLINE$10.194.5★
What buyers say about lash tint mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Prime is good mascara”
“It is always consistent in quality”
“NO FLAKING or smudging”
“Easy to use”
“Does what it says”
“Reasonable price”
“Variety of colors”
“Easy to apply”
“It works well”
“It has a clean look with no clumping”
What buyers complain about
“Issues with Prime Mascara”
“Costs too much”
“Dried out”
“False advertising”
“Difficult to remove”
“isnt completely smudge proof”
“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”
“Wasn't very effective”
“I had itchy eyes from it”
“Goes on much too thick”
Top return reasons
Common questions
- Is lash tint mascara profitable to sell on Amazon United States?
- The niche generates $27K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the lash tint mascara niche?
- 13 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in lash tint mascara?
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Moist/Dry. The return rate is 0.6%.
- What does it cost to enter the lash tint mascara niche?
- Listings span $8.48–$27.71; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 13,646 reviews — the moat a new listing must climb.