Lash Tape
MaybeAn estimated 0.3% of orders come back. But prices span $3.66–$16.86, mostly outside the sweet spot, so Lash Tape is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $636K/yr621K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 49 sellers
Flapen Score
Lash Tape against its category
The dotted line is the Beauty & Personal Care average. Past it, Lash Tape is stronger. Inside it, weaker.
Market
The Lash Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Lash Tape 621K times last year and spent an estimated $636K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $636Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- lash tape312K searches a year
02 · Price
A sale here is worth $7.95.
Listings sell for $7.95 on average, from $3.66 to $16.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $7.95 that is $20K to $24K a year per listing.
- Average price
- $7.95under the $15 to $100 sweet spot
- Price range
- $3.66–$16.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $20K–$24K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Makeup Brushes & Tools. It carries 1,024 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Makeup Brushes & Tools
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,024per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lash Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
49
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
35%
- Brand 120%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Lash Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Lash Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lash tape312K/yr
- eyelash tape80K/yr
- lash tape for eyelash extensions54K/yr
- lash extension tape22K/yr
- eyelash tape for lash extensions21K/yr
- eyelash extension tape18K/yr
- lash tech tape8K/yr
- lash tape for clusters17K/yr
- tape for lash extensions12K/yr
- eye lash tape10K/yr
Reviews and returns
What reviews say buyers love and hate about Lash Tape
We read the reviews and the return reasons for every product selling here.
“Bad adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lash Tape questions
Answered from the same tracked data.









