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Lash Tape

Maybe

An estimated 0.3% of orders come back. But prices span $3.66–$16.86, mostly outside the sweet spot, so Lash Tape is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$636K/yr621K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
51%top-5 click share · 19 brands · 49 sellers

Flapen Score

Lash Tape against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Tape is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Tape 621K times last year and spent an estimated $636K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
12.9%
Market size, estimated
$636Ka year
Peak month
June1.4× the quietest month
Top search term
lash tape312K searches a year

02 · Price

A sale here is worth $7.95.

Listings sell for $7.95 on average, from $3.66 to $16.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $7.95 that is $20K to $24K a year per listing.

Average price
$7.95under the $15 to $100 sweet spot
Price range
$3.66–$16.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$20K–$24K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Makeup Brushes & Tools. It carries 1,024 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#185in Makeup Brushes & Tools
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,024per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lash Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

49

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

35%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Lash Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lash Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash tape312K/yr
  • eyelash tape80K/yr
  • lash tape for eyelash extensions54K/yr
  • lash extension tape22K/yr
  • eyelash tape for lash extensions21K/yr
  • eyelash extension tape18K/yr
  • lash tech tape8K/yr
  • lash tape for clusters17K/yr
  • tape for lash extensions12K/yr
  • eye lash tape10K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Tape

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Adhesion/Stickiness”
52%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lash Tape questions

Answered from the same tracked data.