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Lash Shampoo for Lash Extensions

Maybe

Buyers convert on 14.1% of searches. But the average product has 7,537 reviews to catch up to, so Lash Shampoo for Lash Extensions is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$2.5M/yr1.4M searches / yr
90-day growth
+2.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 12 sellers

Flapen Score

Lash Shampoo for Lash Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Shampoo for Lash Extensions is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Shampoo for Lash Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Shampoo for Lash Extensions 1.4M times last year and spent an estimated $2.5M. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
14.1%
Market size, estimated
$2.5Ma year
Peak month
July1.1× the quietest month
Top search term
lash shampoo720K searches a year

02 · Price

A sale here is worth $12.19.

Listings sell for $12.19 on average, from $5.40 to $25.00. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $12.19 that is $122K to $152K a year per listing.

Average price
$12.19under the $15 to $100 sweet spot
Price range
$5.40–$25.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$122K–$152K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Makeup Remover. It carries 7,537 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Makeup Remover
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
7,537per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lash Shampoo for Lash Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$247K$493K$740K$987K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • STACY LASH36%
  • EMEDA24%
  • BREYLEE12%
  • Buqikma8%
  • Mererke_Pretty8%
  • CL CAMILLASH4%
  • Open — no brand owns it (4 brands, 7%)

Demand

Lash Shampoo for Lash Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Lash Shampoo for Lash Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash shampoo720K/yr
  • lash wash62K/yr
  • lash cleaner67K/yr
  • eyelash shampoo69K/yr
  • lash extension cleanser59K/yr
  • eyelash extension cleanser60K/yr
  • lash cleanser47K/yr
  • eyelash shampoo for lash extensions39K/yr
  • eyelash cleaner34K/yr
  • eyelash wash33K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Shampoo for Lash Extensions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.06

Brush broke on second use

Randomly broke after 2 months

the brush is already falling apart

Allergies10%−0.04

Allergic reaction

Irritated skin

SKIN IRRITATION

Eyelash Quality8%+1.76

it hurts my eyelash retention

Made my lashes fall out

Dont use the eyelash shampoo

Charging8%−0.04

it wont charge

Doesnt hold a charge

wont charge

Functionality-Overall5%−0.03

it won't even turn on

did not work

The fan dryer didn't work

Love

Eyelash Quality25%+1.76

Eyelash care

Great Eyelash Shampoo

Gentle and effective eyelash cleanser

Quality-Overall15%+0.79

Best quality

The tools are great

Good quality kit

Value For Money11%+0.59

Great Value

Worth the money

Good value

Ease Of Use6%+0.29

Easy to use

I love how convenient they made this

easy to use the shampoo

Cleansing5%+0.40

Cleans well

Great Cleanser

cleans the lashes well

Return

0.8% Return rate 24% Fixable by listing

Leak-Proof14%▅▄█▆▆█

causing most of the product to spill

Sometimes it leaks slightly if you dont get the lid on completely correctly which can be annoying when you start shaking it up

Leaked everywhere

Functionality-Overall12%█▆▆▆▆▇

it won't even turn on

did not work

The fan dryer didn't work

Advertised Vs Actual Product10%▅▆▇█▇▆
Defective Material/Parts7%█▇▆█▅▅
Size-Overall7%▄█▄▅▅▇

FAQ

Common Lash Shampoo for Lash Extensions questions

Answered from the same tracked data.