lash shampoo concentrate
Worth a lookShows low returns (0.5%), but soft demand (-1.0% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$24.15avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.96–$125.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,273.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 73K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lash shampoo concentrate is a $116K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lash shampoo concentrate market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.8%
- Avg brand age
- 36 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
22%
- Embagol21%
- ACTROL18%
- TWILASH BY DLY17%
- ARISON LASHES13%
- Shmian5%
- Seruvia Lash5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top lash shampoo concentrate search terms
- lash shampoo concentrate47K/yr
- lash concentrate8K/yr
- lash shampoo bulk9K/yr
- lash cleanser concentrate6K/yr
- lash concentrate shampoo3K/yr
Top lash shampoo concentrate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(10 bags)
Embagol$8.914.7★250 rev
ACTROL Eyelash Cleanser Concentrate 100ml Unscented Professional Lash Shampoo Foaming Cleanser Wash for Extensions Lashes with Salon Home Care-Makes 20 Bottles
ACTROL$21.154.6★317 rev
ARISON LASHES Lash Shampoo Concentrate Eyelash Cleanser Concentrate 100ml Foaming for Extensions with Salon Home Care Makes 20 Bottles of 60ml(Unscented)
ARISON LASHES$20.974.6★396 rev
600ml Lash Shampoo Bulk Eyelash Cleanser for Extensions Safe Makeup Remover Non-irritating or Burning Formula Eyelid Foaming Cleanser Best for Professional Salon and Home Use (Unscented)
TWILASH BY DLY$26.994.7★162 rev
Lash Shampoo Bulk Eyelash Cleanser for Extensions 2 Liters Dispenser Pump Safe Makeup Remover Non-irritating or Burning Eyelid Foaming Cleanser for Professional Salon and Home Use (Unscented-2L)
TWILASH BY DLY$59.964.7★124 rev
Newest
by launch date
Seruvia Lash Oil-Free Lash Shampoo Bulk Refill Eyelash Cleanser 500ml
Seruvia Lash$26.0625 rev
Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(14 bags)
Embagol$10.01250 rev
50 Pcs Lash Shampoo Bottle Brushes Set 10 Empty Foam Pump Dispensers 10 Label Stickers 10 Mascara Wands Tubes 10 Cleansing Brush 10 Bag for Eyelash Extensions Aftercare(Rose Red)
Tannova$18.11373 rev
ALLGLAM 100ml Lash Shampoo Concentrate- Eyelash Extension Cleanser for Home & Salon Use Gentle Foaming Formula Makes 30x 60ml Bottles Safe for Lash Extensions Removes Oil
ALLGLAM$8.573 rev
Shmian Lash Shampoo Concentrate- Gentle Oil-Free Foaming Cleanser for Eyelash Extensions & Natural Lashes | Deep Cleansing Safe & Effective Lash Care Solution 100ml
Shmian$7.8820 rev
Trending
90-day click momentumSeruvia Lash Oil-Free Lash Shampoo Bulk Refill Eyelash Cleanser 500ml
Seruvia Lash$26.065.0★
Embagol Lash Shampoo Concentrate Lash Cleaning for Eyelash Extensions Anti-allergic Hypoallergenic and Non-irritation Cleanser for Salon & Home Use(14 bags)
Embagol$10.014.7★
50 Pcs Lash Shampoo Bottle Brushes Set 10 Empty Foam Pump Dispensers 10 Label Stickers 10 Mascara Wands Tubes 10 Cleansing Brush 10 Bag for Eyelash Extensions Aftercare(Rose Red)
Tannova$18.114.8★
SVECKE Lash Concentrate Shampoo 100ml for Lash Extension Lash Shampoo Kit for Eyelash Cleansing Oil-Free Eyelash Extension Cleanser Concentrate Lash Cleaning Kit with Brush Bottle
SVECKE$7.694.4★
ALLGLAM 100ml Lash Shampoo Concentrate- Eyelash Extension Cleanser for Home & Salon Use Gentle Foaming Formula Makes 30x 60ml Bottles Safe for Lash Extensions Removes Oil
ALLGLAM$8.574.4★
What buyers say about lash shampoo concentrate
What buyers praise and complain about, mined from review topics.What buyers love
“Works as well as the one my lash place sells”
“Worth the price”
“Cleans lashes very well”
“Great quality”
“I found that it did a great job of cleaning without leaving behind residue”
“very soft”
“has a mild fresh scent”
“easy to use”
“As pictured”
“Works very well”
What buyers complain about
“also struggle with pretty bad allergies”
“Missing instruction”
“I have combo skin that is semi-sensitive”
“The large bottle”
“youll notice the brush turned black from the mascara”
“The bristles are dense”
Top return reasons
Common questions
- Is lash shampoo concentrate profitable to sell on Amazon United States?
- The niche generates $116K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lash shampoo concentrate niche?
- 14 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in lash shampoo concentrate?
- Top complaints mined from reviews: Allergies, Instructions/User Manual/Troubleshooting, Sensitivity-Overall. The return rate is 0.5%.
- When does demand for lash shampoo concentrate peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the lash shampoo concentrate niche?
- Listings span $5.96–$125.61; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 1,274 reviews — the moat a new listing must climb.