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Lash Primer for Eyelash Extensions

Fail

Demand is soft, at -14.6% this quarter, so Lash Primer for Eyelash Extensions is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$111K/yr96K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
60%top-5 click share · 15 brands · 58 sellers

Flapen Score

Lash Primer for Eyelash Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Primer for Eyelash Extensions is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Primer for Eyelash Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Primer for Eyelash Extensions 96K times last year and spent an estimated $111K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.7%
Market size, estimated
$111Ka year
Peak month
August1.3× the quietest month
Top search term
lash primer for lash extensions24K searches a year

02 · Price

A sale here is worth $11.94.

Listings sell for $11.94 on average, from $4.69 to $22.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.94 that is $3K to $6K a year per listing.

Average price
$11.94under the $15 to $100 sweet spot
Price range
$4.69–$22.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #146 within Eyes. It carries 12,858 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#146in Eyes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,858per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lash Primer for Eyelash Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

58

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

21%

  • Brand 129%
  • Brand 222%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Lash Primer for Eyelash Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lash Primer for Eyelash Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash primer for lash extensions24K/yr
  • lash extension primer13K/yr
  • lash primer and bonder8K/yr
  • primer para pestaas10K/yr
  • primer lash extensions9K/yr
  • primer de pestaas5K/yr
  • eyelash primer for lash extensions8K/yr
  • eyelash extension primer6K/yr
  • primer and bonder lash extensions4K/yr
  • primer for lashes3K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Primer for Eyelash Extensions

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Eyelash Quality”
0.6%of orders come back
“I don't feel that it did anything for my eyelashes”
A buyer, on “Eyelash Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lash Primer for Eyelash Extensions questions

Answered from the same tracked data.