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Lash Organizers and Storage

Fail

Shoppers spend an estimated $17K a year here, so Lash Organizers and Storage is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$17K/yr105K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
40%top-5 click share · 28 brands · 36 sellers

Flapen Score

Lash Organizers and Storage against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Organizers and Storage is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Organizers and Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Organizers and Storage 105K times last year and spent an estimated $17K. The top 5 brands take 48% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.9%
Market size, estimated
$17Ka year
Peak month
January1.2× the quietest month
Top search term
lash organizer23K searches a year

02 · Price

A sale here is worth $17.07.

Listings sell for $17.07 on average, from $6.06 to $32.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.07 that is $0 to $2K a year per listing.

Average price
$17.07inside the $15 to $100 sweet spot
Price range
$6.06–$32.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #641 within Bags & Cases. It carries 2,412 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#641in Bags & Cases
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,412per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lash Organizers and Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

36

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

40%

Top 20: 82%

Open market

48%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Lash Organizers and Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lash Organizers and Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash organizer23K/yr
  • lash organizers and storage14K/yr
  • lash tray organizer13K/yr
  • lash storage11K/yr
  • lash storage organizer8K/yr
  • lash extension organizer5K/yr
  • eyelash organizer and storage4K/yr
  • lash tech organizers and storage4K/yr
  • lash supply organizer4K/yr
  • eyelash organizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Organizers and Storage

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
2.8%of orders come back
“fit not ideal”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lash Organizers and Storage questions

Answered from the same tracked data.