lash lift balm
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,555.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.23–$21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 75K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lash lift balm is a $93K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lash lift balm market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 10.8%
- Avg brand age
- 38 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Libeauty76%
- LASHVIEW7%
- PERMANIA5%
- CALAILIS4%
- CURACORO3%
- EMEDA3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lash lift balm search terms
- lash lift balm22K/yr
- lash lift glue balm15K/yr
- lash glue balm12K/yr
- lash balm9K/yr
- lash balm for lash lift6K/yr
- glue balm for lash lift6K/yr
- lash lift balm glue3K/yr
Top lash lift balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Libeauty Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky Fruit Flavor Eyelash & Eyebrow Perm Glue Balm Brow Lamination Gel (Pink Peach 10g/0.35oz)
Libeauty$9.934.2★1,091 rev
Libeauty Lash Lift Glue Balm Eyelash Perm Glue Wax for Professional Lash Lifting and Brow Lamination Strong Stickiness and Non-Drying for Easy Adjustment Water Soluble Lash Adhesive 10g (Pink Peach)
Libeauty$10.094.2★301 rev
Libeauty Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky Fruit Flavor Eyelash & Eyebrow Perm Glue Balm Brow Lamination Gel (Pink Rose 10g/0.35oz)
Libeauty$10.104.2★1,091 rev
Libeauty Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky Fruit Flavor Eyelash & Eyebrow Perm Glue Balm Brow Lamination Gel (Red Strawberry 10g/0.35oz)
Libeauty$10.094.2★1,091 rev
CALAILIS Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky for Perfect Eyelash Perm & Brow Lamination Fruit Flavor Eyelash & Eyebrow Glue Balm (Peach 5g)
CALAILIS$8.544.3★894 rev
Newest
by launch date
Lash Lift Glue Balm - Lash Lift Adhesive Eyelash Perm Glue Brow Lamination Gel Strong Hold 10g Peach Flavor Moisturizing Formula for DIY & Salon Use Gentle for Sensitive Eyes by EMEDA (02)
EMEDA$8.8023 rev
PERMANIA Lash Lift Glue Balm with Lavender Scent 5g Wax Based Eyelash Lifting Adhesive Strong Hold Easy Adjustment Professional & Home Use
PERMANIA$9.8718 rev
Curacoro Eazy Lash Lift Glue Balm 15g Nourishing Lash Lift Adhesive Rose
CURACORO$21.4974 rev
CALAILIS Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky for Perfect Eyelash Perm & Brow Lamination Fruit Flavor Eyelash & Eyebrow Glue Balm (Peach 5g)
CALAILIS$8.54894 rev
LASHVIEW Lash Lift Glue Balm Faint Fragrance Lash Glue Wax for Perfect Eyelash Perm & Brow Lamination Easy to Apply and Fast Setting & Water Soluble(Peach
LASHVIEW$9.137,562 rev
Trending
90-day click momentumLash Lift Glue Balm - Lash Lift Adhesive Eyelash Perm Glue Brow Lamination Gel Strong Hold 10g Peach Flavor Moisturizing Formula for DIY & Salon Use Gentle for Sensitive Eyes by EMEDA (02)
EMEDA$8.804.0★
YSENS Lash Lift Glue Balm 10g Strong Hold Eyelash Perm Adhesive for Brow Lamination & Lash Styling Easy Control Glue Balm with Fruity Scent for Professional Lash Tools
Ysen's$8.234.5★
LASHVIEW Lash Lift Glue Balm Faint Fragrance Lash Glue Wax for Perfect Eyelash Perm & Brow Lamination Easy to Apply and Fast Setting & Water SolubleStrawberry
LASHVIEW$9.054.0★
CALAILIS Lash Lift Glue Balm Lash Lift Adhesive Strong Sticky for Perfect Eyelash Perm & Brow Lamination Fruit Flavor Eyelash & Eyebrow Glue Balm (Peach 5g)
CALAILIS$8.544.3★
Curacoro Eazy Lash Lift Glue Balm 15g Nourishing Lash Lift Adhesive Rose
CURACORO$21.494.2★
What buyers say about lash lift balm
What buyers praise and complain about, mined from review topics.What buyers love
“I absolutely love this lash lift balm”
“The glue balm was very easy to use”
“Ease of use”
“Great results, good product”
“Application process was not hard to understand”
“Very effective”
“The fruity scent is a nice bonus”
“Worth the $$”
“It also cleans up easily afterward”
“Great product, great price 5-10 sec dry time, easy to use, chapstick/ lip balm consistency”
What buyers complain about
“Not sticky at all”
“I honestly didn't have the best Experience with this eyelash lift glue”
“unfortunately it dried out after just a few weeks”
“Tiny container”
“Had a mild allergic reaction to the glue”
“Doesnt work”
“Used. I was given a product that was used. This is something you use near your eyes. So scary to be sent a used item like this”
“for $15 - it's a bit expensive”
“It's not good for super straight lashes”
“it gets hard after a couple of days it sucks”
Top return reasons
Common questions
- Is lash lift balm profitable to sell on Amazon United States?
- The niche generates $93K/yr across 13 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the lash lift balm niche?
- 7 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in lash lift balm?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Moist/Dry. The return rate is 0.9%.
- When does demand for lash lift balm peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lash lift balm niche?
- Listings span $8.23–$21.49; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 1,555 reviews — the moat a new listing must climb.