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Lash Extension Kit with Mannequin Head

Fail

Demand is soft, at -19.7% this quarter, so Lash Extension Kit with Mannequin Head is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$77K/yr89K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
64%top-5 click share · 12 brands · 14 sellers

Flapen Score

Lash Extension Kit with Mannequin Head against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Extension Kit with Mannequin Head is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Extension Kit with Mannequin Head market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Extension Kit with Mannequin Head 89K times last year and spent an estimated $77K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.5%
Market size, estimated
$77Ka year
Peak month
December1.6× the quietest month
Top search term
lash practice kit25K searches a year

02 · Price

A sale here is worth $34.46.

Listings sell for $34.46 on average, from $10.00 to $63.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $34.46 that is $3K to $9K a year per listing.

Average price
$34.46inside the $15 to $100 sweet spot
Price range
$10.00–$63.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #382 within Makeup Brushes & Tools. It carries 956 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#382in Makeup Brushes & Tools
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
956per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lash Extension Kit with Mannequin Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Brand 132%
  • Brand 225%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Lash Extension Kit with Mannequin Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Lash Extension Kit with Mannequin Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash practice kit25K/yr
  • lash starter kit for beginners10K/yr
  • lash starter kit12K/yr
  • lash extension practice kit8K/yr
  • lash training kit6K/yr
  • eyelash practice kit6K/yr
  • eyelash extension practice kit4K/yr
  • lash extension supplies kit4K/yr
  • lashing kit3K/yr
  • lash tech beginner kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Extension Kit with Mannequin Head

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Glue is bad”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lash Extension Kit with Mannequin Head questions

Answered from the same tracked data.