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Lash Extension Kit for Beginners

Fail

Demand is soft, at -13.9% this quarter, so Lash Extension Kit for Beginners is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$104K/yr220K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 20 sellers

Flapen Score

Lash Extension Kit for Beginners against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Extension Kit for Beginners is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Extension Kit for Beginners market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Extension Kit for Beginners 220K times last year and spent an estimated $104K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
1.6%
Market size, estimated
$104Ka year
Peak month
August7.0× the quietest month
Top search term
lash kit for beginners47K searches a year

02 · Price

A sale here is worth $29.78.

Listings sell for $29.78 on average, from $8.40 to $63.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $29.78 that is $3K to $7K a year per listing.

Average price
$29.78inside the $15 to $100 sweet spot
Price range
$8.40–$63.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #295 within Makeup Brushes & Tools. It carries 2,318 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#295in Makeup Brushes & Tools
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,318per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lash Extension Kit for Beginners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

18%

  • Brand 128%
  • Brand 227%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Lash Extension Kit for Beginners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.0×

Search terms

Top Lash Extension Kit for Beginners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash kit for beginners47K/yr
  • lash extension kit for beginners28K/yr
  • lash kits extensions kit for beginners37K/yr
  • lashes kit for beginners12K/yr
  • eyelash extension kit for beginners15K/yr
  • kit para pestaas pelo a pelo profesional pro10K/yr
  • beginner lash kit7K/yr
  • kit para poner pestaas6K/yr
  • lash extension kit professional10K/yr
  • fusion lash kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Extension Kit for Beginners

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Eyelash Quality”
23%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lash Extension Kit for Beginners questions

Answered from the same tracked data.