Lash Cleaning Kit
FailThe top 5 products take 77% of clicks, so Lash Cleaning Kit is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $478K/yr456K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 11 sellers
Flapen Score
Lash Cleaning Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Lash Cleaning Kit is stronger. Inside it, weaker.
Market
The Lash Cleaning Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Lash Cleaning Kit 456K times last year and spent an estimated $478K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $478Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- lash shampoo kit118K searches a year
02 · Price
A sale here is worth $10.38.
Listings sell for $10.38 on average, from $5.40 to $17.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.38 that is $31K to $42K a year per listing.
- Average price
- $10.38under the $15 to $100 sweet spot
- Price range
- $5.40–$17.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $31K–$42K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Makeup Remover. It carries 5,630 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Makeup Remover
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,630per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lash Cleaning Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Brand 138%
- Brand 219%
- Brand 316%
- Brand 413%
- Brand 56%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Lash Cleaning Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Lash Cleaning Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lash shampoo kit118K/yr
- lash cleaning kit110K/yr
- eyelash cleaning kit47K/yr
- lash wash kit33K/yr
- lash bath kit21K/yr
- lash care kit16K/yr
- lash aftercare kit16K/yr
- lash extension cleaning kit14K/yr
- eyelash extension cleaning kit9K/yr
- lash cleaner kit10K/yr
Reviews and returns
What reviews say buyers love and hate about Lash Cleaning Kit
We read the reviews and the return reasons for every product selling here.
“Brush broke on second use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lash Cleaning Kit questions
Answered from the same tracked data.