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Lash Buddy

Fail

Shoppers spend an estimated $17K a year here, so Lash Buddy is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$17K/yr28K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
71%top-5 click share · 14 brands · 26 sellers

Flapen Score

Lash Buddy against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Buddy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Buddy market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Buddy 28K times last year and spent an estimated $17K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.9%
Market size, estimated
$17Ka year
Peak month
November2.6× the quietest month
Top search term
lash buddy27K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $3.62 to $42.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.02 that is $0 to $2K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$3.62–$42.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,005 within Makeup Brushes & Tools. It carries 2,265 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,005in Makeup Brushes & Tools
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
2,265per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lash Buddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • Brand 123%
  • Brand 221%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Lash Buddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Lash Buddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash buddy27K/yr
  • lash buddy tool908/yr
  • eyelash buddy205/yr

Reviews and returns

What reviews say buyers love and hate about Lash Buddy

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Eyelash Quality”
22%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“Glue doesnt work”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lash Buddy questions

Answered from the same tracked data.