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Lash Brushes for Cleansing

Maybe

An estimated 0.6% of orders come back. But the products selling today already average 4.7★, so Lash Brushes for Cleansing is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$148K/yr170K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
51%top-5 click share · 21 brands · 23 sellers

Flapen Score

Lash Brushes for Cleansing against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Brushes for Cleansing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Brushes for Cleansing market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Brushes for Cleansing 170K times last year and spent an estimated $148K. The top 5 brands take 59% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
9.8%
Market size, estimated
$148Ka year
Peak month
August1.2× the quietest month
Top search term
lash brushes for cleansing35K searches a year

02 · Price

A sale here is worth $8.83.

Listings sell for $8.83 on average, from $4.05 to $21.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.83 that is $2K to $4K a year per listing.

Average price
$8.83under the $15 to $100 sweet spot
Price range
$4.05–$21.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #174 within Makeup Brushes & Tools. It carries 1,583 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#174in Makeup Brushes & Tools
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,583per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lash Brushes for Cleansing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

23

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

51%

Top 20: 93%

Open market

34%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Lash Brushes for Cleansing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lash Brushes for Cleansing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash brushes for cleansing35K/yr
  • lash cleaning brush26K/yr
  • lash shampoo brush26K/yr
  • eyelash cleaning brush19K/yr
  • lash wash brush10K/yr
  • eyelash brush cleaner10K/yr
  • lash cleansing brush8K/yr
  • lash shampoo brushes7K/yr
  • eyelash cleaner brush5K/yr
  • eyelash wash brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Brushes for Cleansing

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Eyelash Quality”
10%of negative reviews mention “Durability”
0.6%of orders come back
“Falls apart”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lash Brushes for Cleansing questions

Answered from the same tracked data.