Lash Book

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

271K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

2.4%

Market size, estimated

$75Ka year

Peak month

July2.5× the quietest month

Top search term

lash book46K searches a year

Listings sell for $11.68 on average, from $5.71 to $30.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.68 that is $1K to $3K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$5.71–$30.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #706 within Makeup Brushes & Tools. It carries 886 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#706in Makeup Brushes & Tools

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

886per listing

Listings tracked

36

23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

7Amazon's first-year sales bar

Average brand age

23 months