Laser Hair Removal
FailPrices span $41.21–$448.33, mostly outside the sweet spot, so Laser Hair Removal is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $28.3M/yr6.4M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 22 sellers
Flapen Score
Laser Hair Removal against its category
The dotted line is the Beauty & Personal Care average. Past it, Laser Hair Removal is stronger. Inside it, weaker.
Market
The Laser Hair Removal market on Amazon at a glance
Shoppers on Amazon United States searched for Laser Hair Removal 6.4M times last year and spent an estimated $28.3M. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.3M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $28.3Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- laser hair removal1.6M searches a year
02 · Price
A sale here is worth $214.46.
Listings sell for $214.46 on average, from $41.21 to $448.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $214.46 that is $858K to $1.1M a year per listing.
- Average price
- $214.46above the $15 to $100 sweet spot
- Price range
- $41.21–$448.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $858K–$1.1M
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #8 within Women's. It carries 1,271 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #8in Women's
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,271per listing
- Listings tracked
- 16
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Laser Hair Removal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line
- Price
- $74.25
- Rating
- 4.5/5
- Reviews
- 2,449
- Age
- 2y ago

Ulike Laser Hair Removal Device Air 10 Ipl Gift for Women and Men Ice cool and Permanent hair Reduction for Nearly Painless Dual Lights Skin Sensor & USHR Mode Hair Removal in 10mins from Home
- Price
- $290.97
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 2y ago

Braun IPL SilkExpert Pro 5 IPL Hair Removal for Women and Men Permanent Laser Hair Reduction At-Home 2 Heads Pouch IPL5137
- Price
- $284.98
- Rating
- 4.2/5
- Reviews
- 7,187
- Age
- 6y ago

INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line Corded
- Price
- $74.04
- Rating
- 4.5/5
- Reviews
- 2,449
- Age
- 3y ago

Ubroo Laser Hair Removal with 5 Ice Cooling Hand-held Hair Removal Device IPL Hair Removal for Women and Men Reduce Hair Regrowth Full Body Use for Legs Bikini ArmpitsGold
- Price
- $89.86
- Rating
- 4.3/5
- Reviews
- 386
- Age
- 9mo ago
Trending
estimated 90-day click momentum
IPL Laser Hair Removal Device for Women & Men - Home 45F Ice-Cooling Contact for Painless & Long-Lasting Results 86% Hair Reduction in 3 Weeks for Full Body & Bikini Line White Rose Gold
- Price
- $85.39
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 12mo ago

Ubroo Laser Hair Removal with 5 Ice Cooling Hand-held Hair Removal Device IPL Hair Removal for Women and Men Reduce Hair Regrowth Full Body Use for Legs Bikini ArmpitsGold
- Price
- $89.86
- Rating
- 4.3/5
- Reviews
- 386
- Age
- 9mo ago

Oreeth IPL Laser Hair Removal Device for Women & Men - Home 45F Ice-Cooling Contact forPainless & Long-Lasting Results 86% Hair Reduction in 3 Weeks for Full Body & Bikini Line Gold
- Price
- $68.22
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 5mo ago

Ulike Laser Hair Removal Air 10 Deluxe Version IPL for for Women and Men with Ice-Cooling Technology Nealy Painless and Permanent Hair Reduction at Home Hair Removal in 10mins with Skin Sensor
- Price
- $322.42
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago

Braun IPL SilkExpert Pro 5 IPL Hair Removal for Women and Men Permanent Laser Hair Reduction At-Home 1 Head IPL5100
- Price
- $285.16
- Rating
- 3.7/5
- Reviews
- 61
- Age
- 5mo ago
Newest
by launch date
Oreeth IPL Laser Hair Removal Device for Women & Men - Home 45F Ice-Cooling Contact forPainless & Long-Lasting Results 86% Hair Reduction in 3 Weeks for Full Body & Bikini Line Gold
- Price
- $68.22
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 5mo ago

Braun IPL SilkExpert Pro 5 IPL Hair Removal for Women and Men Permanent Laser Hair Reduction At-Home 1 Head IPL5100
- Price
- $285.16
- Rating
- 3.7/5
- Reviews
- 61
- Age
- 5mo ago

Ulike Laser Hair Removal Air 10 Deluxe Version IPL for for Women and Men with Ice-Cooling Technology Nealy Painless and Permanent Hair Reduction at Home Hair Removal in 10mins with Skin Sensor
- Price
- $322.42
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago

Ubroo Laser Hair Removal with 5 Ice Cooling Hand-held Hair Removal Device IPL Hair Removal for Women and Men Reduce Hair Regrowth Full Body Use for Legs Bikini ArmpitsGold
- Price
- $89.86
- Rating
- 4.3/5
- Reviews
- 386
- Age
- 9mo ago

IPL Laser Hair Removal Device for Women & Men - Home 45F Ice-Cooling Contact for Painless & Long-Lasting Results 86% Hair Reduction in 3 Weeks for Full Body & Bikini Line White Rose Gold
- Price
- $85.39
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
22
Est. top-5 brand share
64%
Top 20: 73%
Est. top-5 click share
70%
Top 20: 100%
Open market
8%
- --27%
- Ulike25%
- Braun23%
- Ubroo7%
- INNZA6%
- Oreeth3%
- Open — no brand owns it (2 brands, 8%)
Demand
Laser Hair Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Laser Hair Removal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laser hair removal1.6M/yr
- ipl laser hair removal448K/yr
- hair removal device592K/yr
- depiladora lser para mujer446K/yr
- laser hair removal for women394K/yr
- ulike air 10181K/yr
- braun ipl252K/yr
- lazer hair removal for women268K/yr
- philips lumea275K/yr
- ipl204K/yr
Reviews and returns
What reviews say buyers love and hate about Laser Hair Removal
We read the reviews and the return reasons for every product selling here.
“DOESNT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laser Hair Removal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









