Is large silk scrunchies profitable to sell on Amazon United States?

The niche generates $319K/yr across 41 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the large silk scrunchies niche?

23 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in large silk scrunchies?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Durability. The return rate is 1.5%.

When does demand for large silk scrunchies peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the large silk scrunchies niche?

Listings span $2.67–$22.64; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 9,529 reviews — the moat a new listing must climb.

large silk scrunchies

Worth a look

Shows low returns (1.5%), but a deep review moat (9,529 avg reviews) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$319K

$319K/yr · 878K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$2.67–$22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.62

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad9,529.46

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, large silk scrunchies is a $319K/yr Amazon United States market (878K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

large silk scrunchies market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $289K–$385K; units × avg price
Conversion rate: 3.8%
Avg BSR: #326
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.4%
Avg brand age: 28 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

38%

Top 20: 75%

Open market

32%

Kitsch22%
PIDOUDOU17%
CEELGON12%
Ivyu7%
Lolalet5%
IVARYSS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top large silk scrunchies search terms

big scrunchies103K/yr -8.9%3.2% conv.
large scrunchies94K/yr +7.2%3.1% conv.
oversized scrunchie99K/yr -4.5%2.6% conv.
jumbo scrunchies59K/yr -3.2%1.8% conv.
big scrunchie35K/yr -1.7%3.2% conv.
extra large scrunchies28K/yr +12.8%3.0% conv.
large silk scrunchies34K/yr -13.0%5.3% conv.
oversized scrunchies26K/yr +18.2%2.2% conv.
large satin scrunchies29K/yr -9.0%5.0% conv.
large scrunchie25K/yr -2.9%2.7% conv.

All search terms

Top large silk scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pieces Jumbo Satin Silk Scrunchies for Women 7.5 Inches Large Oversize Scrunchies For Thick Hair Ties Hair Ornament (Black and Beige)

PIDOUDOU$6.904.6★166 rev

Kitsch Recycled Satin Oversized Scrunchies Large Hair Scrunchies for Women Eco-Friendly Hair Ties & Ponytail Holders | Ideal Gifts for Women - Camel & Cream 2pc Set

Kitsch$10.814.7★96 rev

CEELGON Black Big Scrunchies for Women 6.3Inches Large Scrunchie Satin Oversized Silk Thick Elastic Hair Ties Jumbo Hair Scrunchies 6 Pack (Black)

CEELGON$10.004.6★6,283 rev

Lolalet Big Satin Scrunchies for Women 5.9 Inch Large Oversized Scrunchie Soft Jumbo/Giant Scrunchies Hair Ties for Thick & Curly Hair -4 Pack Almond/Khaki/Black/Brown

Lolalet$9.874.6★608 rev

Kitsch Satin Hair Scrunchies for Women Softer Than Silk Scrunchies for Hair - No Damage Satin Hair Ties Ponytail Holders | Ideal Gifts for Women 2pc (Blush/Charcoal)

Kitsch$9.944.6★52,229 rev

Newest

by launch date

Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts

SEVEN STYLE$5.9169,911 rev

8mo ago

Kitsch Pillow Satin Scrunchies for Women - Hair Ties No Damage No Crease Hair Accessories | Perfect for Day or Night | Ideal Gifts for Women - Blush 4pcs

Kitsch$22.6452,229 rev

10mo ago

Kitsch Recycled Satin Oversized Scrunchies Large Hair Scrunchies for Women Eco-Friendly Hair Ties & Ponytail Holders | Ideal Gifts for Women - Camel & Cream 2pc Set

Kitsch$10.8196 rev

11mo ago

Qigfucm 4 Pack Oversized Puffy Hair Scrunchies 4.72 Inch Double Layer Pleated Ruffle Design White with Colored Trim Extra Large Hair Ties for Buns Ponytail Holders for Voluminous Look

Qigfucm$9.9441 rev

1y ago

2 Pieces Jumbo Satin Silk Scrunchies for Women 7.5 Inches Large Oversize Scrunchies For Thick Hair Ties Hair Ornament (Black and Beige)

PIDOUDOU$6.90166 rev

1y ago

What buyers say about large silk scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Amazing quality”

Soft Feel10%

“Very soft and fluffy”

Suitability Straight Hair9%

“Good for hair”

Size-Overall8%

“Not too loose”

Stretchability/Expandability/Elasticity6%

“Elastic is great”

Color5%

“Cute colors”

Comfort-Overall5%

“So comfortable”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Suitability Curly Hair5%

“naturally curly hair”

Value For Money4%

“Decent price”

What buyers complain about

Size-Overall19%

“Very large”

Stretchability/Expandability/Elasticity11%

“Elastic too tight”

Durability5%

“one broke during first use”

Quality-Overall5%

“cheaply made”

Suitability Short Hair5%

“doesn't hold much hair”

Suitability Long Hair5%

“I have very long thick hair”

Material Quality4%

“material is cheap”

Thickness4%

“I needed them to be thicker”

Color3%

“Colors are off”

Hair Related3%

“Gets stuck in hair”

Top return reasons

Size-Overall53%

Suitability Long Hair8%

Material Quality6%

Advertised Vs Actual Product5%

Color4%

Stretchability/Expandability/Elasticity3%

Quality-Overall3%

Suitability Short Hair3%

Value For Money2%

Thin1%

Common questions

Is large silk scrunchies profitable to sell on Amazon United States?: The niche generates $319K/yr across 41 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the large silk scrunchies niche?: 23 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in large silk scrunchies?: Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Durability. The return rate is 1.5%.
When does demand for large silk scrunchies peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the large silk scrunchies niche?: Listings span $2.67–$22.64; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 9,529 reviews — the moat a new listing must climb.