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Large Makeup Brush

Maybe

Returns run at only 0.9% of orders. But the products selling today already average 4.7★, so Large Makeup Brush is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$213K/yr280K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
47%top-5 click share · 21 brands · 71 sellers

Flapen Score

Large Makeup Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Large Makeup Brush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Makeup Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Large Makeup Brush 280K times last year and spent an estimated $213K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
8.3%
Market size, estimated
$213Ka year
Peak month
January2.9× the quietest month
Top search term
setting powder brush72K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $3.21 to $28.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.16 that is $5K to $7K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$3.21–$28.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #47 within Makeup Brushes & Tools. It carries 5,404 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#47in Makeup Brushes & Tools
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,404per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Large Makeup Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

71

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

30%

  • e.l.f.17%
  • Real Techniques17%
  • Daubigny13%
  • wet n wild12%
  • TEOYALL6%
  • Kootinn5%

Demand

Large Makeup Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.9×

Search terms

Top Large Makeup Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • setting powder brush72K/yr
  • large makeup brush28K/yr
  • loose powder brush30K/yr
  • large powder brush24K/yr
  • big makeup brush21K/yr
  • fluffy powder brush14K/yr
  • fluffy brush16K/yr
  • big fluffy makeup brush11K/yr
  • big powder brush9K/yr
  • finishing powder brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Large Makeup Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

Smaller than expected

Smaller than a a blush brush

its too large

Quality-Overall10%+0.72

Not as good of quality as I was hoping for

is a little pricey for the quality

not great quality

Durability8%−0.06

Broke quickly

Falling apart

Immediately broke

Brush Quality4%+0.83

The brush is a bit too soft

Not great, bristles falling out after only a month of use

I like the product not a great brushes

Smell4%−0.02

Chemical smell

These have an EXTREMELY strong chemical smell

smell terrible

Love

Soft Feel20%

Soft and fluffy

Soft and smooth

Its soft

Quality-Overall19%+0.72

Nice quality set

The brushes are good quality

Beautiful quality

Brush Quality17%+0.83

PERFECT BRUSH

Very good quality brush

Good brush

Value For Money15%+0.70

Good deal

Excellent value

Great deal

Size-Overall3%−0.08

They fit comfortably in my small hands

This brush fits in the palm of my hand

fits easily into my kit

Return

0.9% Return rate 63% Fixable by listing

Size-Overall48%██▇▇▇▇

Smaller than expected

Smaller than a a blush brush

its too large

Advertised Vs Actual Product7%▇██▆▆█

Looks are very deceiving

Not as described

2 inches, not 3 as described

Quality-Overall7%█▆▆▆▆▇

Not as good of quality as I was hoping for

is a little pricey for the quality

not great quality

Brush Quality7%▇▆▆█▆█

The brush is a bit too soft

Not great, bristles falling out after only a month of use

I like the product not a great brushes

Functionality-Overall6%▆▆█▅▇▆

FAQ

Common Large Makeup Brush questions

Answered from the same tracked data.