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Large Hair Rollers

Fail

Demand is soft, at -23.4% this quarter, so Large Hair Rollers is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$327K/yr547K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
49%top-5 click share · 19 brands · 32 sellers

Flapen Score

Large Hair Rollers against its category

The dotted line is the Beauty & Personal Care average. Past it, Large Hair Rollers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Hair Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Large Hair Rollers 547K times last year and spent an estimated $327K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
5.4%
Market size, estimated
$327Ka year
Peak month
January1.5× the quietest month
Top search term
large hair rollers97K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $5.53 to $20.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $11.08 that is $8K to $11K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$5.53–$20.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Hair Rollers. It carries 2,788 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Hair Rollers
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,788per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Large Hair Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

32

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

27%

  • Brand 144%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Large Hair Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Large Hair Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large hair rollers97K/yr
  • jumbo hair rollers64K/yr
  • big hair rollers48K/yr
  • large velcro rollers for hair43K/yr
  • large rollers for hair volume41K/yr
  • large rollers30K/yr
  • large curlers28K/yr
  • jumbo rollers29K/yr
  • big rollers25K/yr
  • big curlers21K/yr

Reviews and returns

What reviews say buyers love and hate about Large Hair Rollers

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Hair Related”
3.5%of orders come back
“pulls out hair”
A buyer, on “Hair Related”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Large Hair Rollers questions

Answered from the same tracked data.