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Large Curling Wand

Fail

An estimated 8.7% of orders come back, so Large Curling Wand is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$156K/yr123K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
50%top-5 click share · 14 brands · 43 sellers

Flapen Score

Large Curling Wand against its category

The dotted line is the Beauty & Personal Care average. Past it, Large Curling Wand is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Curling Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Large Curling Wand 123K times last year and spent an estimated $156K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
3.6%
Market size, estimated
$156Ka year
Peak month
December2.0× the quietest month
Top search term
2 inch curling wand35K searches a year

02 · Price

A sale here is worth $34.83.

Listings sell for $34.83 on average, from $15.77 to $115.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.83 that is $3K to $9K a year per listing.

Average price
$34.83inside the $15 to $100 sweet spot
Price range
$15.77–$115.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #33 within Irons. It carries 4,146 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#33in Irons
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,146per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Large Curling Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

43

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

18%

  • Brand 131%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (8 brands, 18%)

Demand

Large Curling Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Large Curling Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 inch curling wand35K/yr
  • 1.5 inch curling wand32K/yr
  • large barrel curling wand23K/yr
  • curling wand 1.25 inch4K/yr
  • 1.5 curling wand8K/yr
  • 1 1/4 inch curling wand6K/yr
  • 2 curling wand4K/yr
  • 2 in curling wand4K/yr
  • 2in curling wand4K/yr
  • 2 inch barrel curling wand3K/yr

Reviews and returns

What reviews say buyers love and hate about Large Curling Wand

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Heating”
13%of negative reviews mention “Heating”
8.7%of orders come back
“Does not get that hot”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Large Curling Wand questions

Answered from the same tracked data.