Skip to content

Lanza Trauma Treatment

Fail

The top 5 brands take 100% of clicks, so Lanza Trauma Treatment is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$87K/yr38K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
78%top-5 click share · 5 brands · 13 sellers

Flapen Score

Lanza Trauma Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Lanza Trauma Treatment is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanza Trauma Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Lanza Trauma Treatment 38K times last year and spent an estimated $87K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
5.9%
Market size, estimated
$87Ka year
Peak month
July1.3× the quietest month
Top search term
lanza trauma treatment24K searches a year

02 · Price

A sale here is worth $39.13.

Listings sell for $39.13 on average, from $16.96 to $82.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $39.13 that is $4K to $10K a year per listing.

Average price
$39.13inside the $15 to $100 sweet spot
Price range
$16.96–$82.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #999 within Hair Coloring Products. It carries 1,602 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#999in Hair Coloring Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,602per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Lanza Trauma Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 210%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Lanza Trauma Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lanza Trauma Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lanza trauma treatment24K/yr
  • lpp treatment for hair5K/yr
  • lanza healing color care5K/yr
  • lpp4K/yr

Reviews and returns

What reviews say buyers love and hate about Lanza Trauma Treatment

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
1.3%of orders come back
“Stinks, not refreshing and doesnt make hair softer”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lanza Trauma Treatment questions

Answered from the same tracked data.