Lanza Keratin Healing Oil

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

8.3%

Market size, estimated

$396Ka year

Peak month

July1.4× the quietest month

Top search term

lanza keratin healing oil35K searches a year

Listings sell for $40.13 on average, from $13.36 to $75.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $40.13 that is $30K to $40K a year per listing.

Average price

$40.13inside the $15 to $100 sweet spot

Price range

$13.36–$75.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$30K–$40K

Returns

1.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #359 within Hair Treatment Oils. It carries 2,263 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#359in Hair Treatment Oils

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,263per listing

Listings tracked

9

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months