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Lanza Hair Spray

Fail

The top 5 brands take 100% of clicks, so Lanza Hair Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$84K/yr20K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
86%top-5 click share · 2 brands · 3 sellers

Flapen Score

Lanza Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Lanza Hair Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanza Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Lanza Hair Spray 20K times last year and spent an estimated $84K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
14.1%
Market size, estimated
$84Ka year
Peak month
June1.5× the quietest month
Top search term
lanza hair spray17K searches a year

02 · Price

A sale here is worth $29.99.

Listings sell for $29.99 on average, from $20.44 to $34.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $29.99 that is $7K to $15K a year per listing.

Average price
$29.99inside the $15 to $100 sweet spot
Price range
$20.44–$34.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #502 within Hair Sprays. It carries 2,954 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#502in Hair Sprays
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,954per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 137 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
137 months

Products

Top Lanza Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Lanza Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Lanza Hair Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.1%of orders come back
“Awful Smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lanza Hair Spray questions

Answered from the same tracked data.