lanvin perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$82.85avg listing price — sweet spot $15–$100
Price range
Good$21.95–$138.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,393.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 73K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lanvin perfume is a $59K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lanvin perfume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $41K–$62K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #788
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 20.0%
- Avg brand age
- 89 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- LANVIN78%
- TWINS PARFUM11%
- RASASI7%
- Maison Alhambra5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
Top lanvin perfume search terms
- eclat perfume25K/yr
- eclat perfume for women10K/yr
- lanvin eclat darpege perfume9K/yr
- lanvin perfume12K/yr
- lanvin perfume for women6K/yr
- arpege perfume6K/yr
- arpege perfume by lanvin for women5K/yr
Top lanvin perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanvin Eclat dArpege Eau de Parfum 3.3 fl oz
LANVIN$138.354.5★7,527 rev
Lanvin Eclat dArpege Eau de Parfum 1.7 fl oz
LANVIN$107.954.5★7,527 rev
TWINS Impression of Eclat | Perfume for Women Eau de Parfum | No.1115 | 3.4 Fl Oz / 100 ml
TWINS PARFUM$22.333.8★1,105 rev
Lanvin Eclat dArpege 3 Piece Eau de Parfum Gift Set (Eau de Parfum Perfumed Body Lotion Purse Spray)
LANVIN$131.843.4★3 rev
Rasasi Hawas Eclat for Women Eau de Parfum Spray 3.4 Ounce
RASASI$33.874.4★237 rev
Newest
by launch dateLanvin Eclat dArpege 3 Piece Eau de Parfum Gift Set (Eau de Parfum Perfumed Body Lotion Purse Spray)
LANVIN$131.843 rev
Rasasi Hawas Eclat for Women Eau de Parfum Spray 3.4 Ounce
RASASI$33.87237 rev
Maison Alhambra Eclat De Lune for Women Eau de Parfum Spray 3.4 Ounce / 100 ml
Maison Alhambra$21.95346 rev
Lanvin Eclat dArpege 3-Piece Gift Set
LANVIN$123.6810 rev
TWINS Impression of Eclat | Perfume for Women Eau de Parfum | No.1115 | 3.4 Fl Oz / 100 ml
TWINS PARFUM$22.331,105 rev
Trending
90-day click momentumLanvin Eclat dArpege 3 Piece Eau de Parfum Gift Set (Eau de Parfum Perfumed Body Lotion Purse Spray)
LANVIN$131.843.4★
TWINS Impression of Eclat | Perfume for Women Eau de Parfum | No.1115 | 3.4 Fl Oz / 100 ml
TWINS PARFUM$22.333.8★
Lanvin Eclat dArpege Eau de Parfum 1.7 fl oz
LANVIN$107.954.5★
Maison Alhambra Eclat De Lune for Women Eau de Parfum Spray 3.4 Ounce / 100 ml
Maison Alhambra$21.954.2★
Lanvin Eclat dArpege Eau de Parfum 3.3 fl oz
LANVIN$138.354.5★
What buyers say about lanvin perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Amazing deal”
“yes it last quite long”
“Soft, feminine,”
“No regrets, love it and definitely will buy more in the future as gifts”
“Good quality for the price”
“It last on both clothes and skin”
“Its so feminine”
“the bottle is a decent size and super cute”
“It dries so well, too”
What buyers complain about
“This stuff stinks like an old lady”
“Its so so bad on my skin Jesus I want to to return so bad”
“for me a little expensive for that”
“didnt last”
“Quality of bottle not good”
“not the same”
“Ive love the notes so the only thing I can think of is cheap ingredients”
Common questions
- Is lanvin perfume profitable to sell on Amazon United States?
- The niche generates $59K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the lanvin perfume niche?
- 4 brands and 43 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lanvin perfume?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.0%.
- When does demand for lanvin perfume peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the lanvin perfume niche?
- Listings span $21.95–$138.35; the average listing price is $82.85 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.