Lanolin Oil

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

9.7%

Market size, estimated

$147Ka year

Peak month

January1.7× the quietest month

Top search term

lanolin oil48K searches a year

Listings sell for $24.00 on average, from $9.53 to $96.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.00 that is $2K to $6K a year per listing.

Average price

$24.00inside the $15 to $100 sweet spot

Price range

$9.53–$96.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,269 within Oils. It carries 1,031 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#1,269in Oils

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,031per listing

Listings tracked

21

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

90 months