Lanolin Lip Balm

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-43.6%

Conversion, latest week

8.4%

Market size, estimated

$1.3Ma year

Peak month

December5.7× the quietest month

Top search term

lanolips562K searches a year

Listings sell for $14.50 on average, from $5.99 to $26.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $14.50 that is $29K to $36K a year per listing.

Average price

$14.50under the $15 to $100 sweet spot

Price range

$5.99–$26.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$29K–$36K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #523 within Lip Care. It carries 1,604 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

13.0%

Average rank

#523in Lip Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,604per listing

Listings tracked

21

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months