Lanolin Lip Balm
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Lanolin Lip Balm is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $1.3M/yr1.0M searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 10 sellers
Flapen Score
Lanolin Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Lanolin Lip Balm is stronger. Inside it, weaker.
Market
The Lanolin Lip Balm market on Amazon at a glance
Lanolin Lip Balm is a $1.3M a year market on Amazon United States, with 1.0M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 1.0M times a year and 8.4% buy. Search demand moved -43.6% in 90 days, so the $1.3M a year market is softening.
- Search volume
- 1.0M
- Search growth, 90 days
- -43.6%
- Conversion
- 8.4%
- Market size
- $1.3M
02 · Money
The money is there.
Shoppers bought 60K to 80K units at $14.50 on average, 2,000 to 2,500 per product. Units times price is $870K to $1.2M a year.
- Units sold
- 60K–80K
- Units per product
- 2,000–2,500
- Average price
- $14.50
- Units × price
- $870K–$1.2M
03 · Shelf
Brands here are established.
The average listing ranks #523. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 13.0% of the time. The average brand has sold here for 60 months.
- Average BSR
- #523
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 13.0%
- Average brand age
- 60 months
Products
Top Lanolin Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Coconutter (0.35 oz)
- Price
- $13.06
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 8y ago
Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 7mo ago
Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Strawberry (0.35 oz)
- Price
- $12.78
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 10y ago
Lanolips 101 Multipurpose Ointment Duo - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - Original Superbalm (2-Pack 0.52 oz each)
- Price
- $26.83
- Rating
- 4.5/5
- Reviews
- 3,126
- Age
- 5y ago
Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Peppermint (0.35 oz)
- Price
- $12.91
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 6y ago
Trending
90-day click momentum
Lanolips Tinted Lip Balm Minis Gift Set - Ceramide Milkshake Hydrating Lip Moisturizer with Lanolin & Murumuru Butter - Sheer Creamy Tinted Glossy Balms - Natural & Cruelty-Free (3 Count)
- Price
- $14.02
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 3mo ago
Lanolips 101 Lanolin Lip Balm & Overnight Lip Mask Duo - Mini Heroes Kit for Complete Day to Night Care - Deeply Hydrating Moisturizer Set with Pure Lanolin Oil (2 Count)
- Price
- $12.95
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 4mo ago
Lanolips Sun Balm Tropical SPF 30 Lip Balm - Hydrating Lanolin Lip Moisturizer with Pineapple Scent - Beach Essentials & Sun Care with Broad Spectrum UVA/UVB Protection - Untinted (0.44 oz)
- Price
- $12.48
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 1y ago
Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Peach (0.35 oz)
- Price
- $12.22
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 7y ago
Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Watermelon (0.35 oz)
- Price
- $12.78
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 5y ago
Newest
by launch dateLanolips Tinted Lip Balm Minis Gift Set - Ceramide Milkshake Hydrating Lip Moisturizer with Lanolin & Murumuru Butter - Sheer Creamy Tinted Glossy Balms - Natural & Cruelty-Free (3 Count)
- Price
- $14.02
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 3mo ago
Lanolips 101 Lanolin Lip Balm & Overnight Lip Mask Duo - Mini Heroes Kit for Complete Day to Night Care - Deeply Hydrating Moisturizer Set with Pure Lanolin Oil (2 Count)
- Price
- $12.95
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 4mo ago
Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 7mo ago
Lanolips 101 Delicious Mini Treats Gift Set - Includes 101 Ointment Lanolin Lip Balm in Vanilla Raspberry Shortcake & Banana Cream Pie - Limited Edition Lanolin Lip & Skin Care Set (3 Pieces)
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 10mo ago
Lanolips Hydrate & Dream Minis Gift Set - Includes 101 Ointment Lanolin Lip Balm in Strawberry & Raspberry Shortcake + 12 Hour Overnight Lip Mask - Lanolin Skin Care Set (3 Pieces)
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
0%
- Lanolips84%
- Lansinoh13%
- superlan2%
- Dr. Talbot's1%
- Open — no brand owns it (0%)
Demand
Lanolin Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Lanolin Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lanolips562K/yr
- lanolin lip balm241K/yr
- lanolips lip balm59K/yr
- lanolips 101 ointment40K/yr
- lanolin lip27K/yr
- lansinoh lip balm22K/yr
- lano lips13K/yr
- lanolip10K/yr
- lano9K/yr
- lanolips 1017K/yr
Reviews and returns
What reviews say buyers love and hate about Lanolin Lip Balm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dont really moisturize
Not really a moisturizer
didnt help dryness at all
It is expensive
Not worth the cost
It is expensive
The tubes are on the small side
small container
Smaller Than Expected
it goes on to thick
The balm is thick
Too thick
Alot stickier than I was hoping for
It's a bit stickier
Sooooo sticky
Love
Super hydrating
Very hydrating
Great moisturizer
Goes on smooth
feels so smooth
Feels good
Excellent product
Very nice. and reliable
This product is also top notch
I also love that the flavors smell wonderful
The scent is light
Great smell
Great value
Worth the price to me
an amazing deal
Return
0.8% Return rate 34% Fixable by listing
Bad smell
Smells like mold
the smell doesnt last long
The tubes are on the small side
small container
Smaller Than Expected
dont really moisturize
Not really a moisturizer
didnt help dryness at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lanolin Lip Balm questions
Answered from the same tracked data.