Lanolin Hand Cream

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-44.4%

Conversion, latest week

7.3%

Market size, estimated

$68Ka year

Peak month

December3.6× the quietest month

Top search term

lanolin hand cream17K searches a year

Listings sell for $21.35 on average, from $7.58 to $64.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.35 that is $2K to $5K a year per listing.

Average price

$21.35inside the $15 to $100 sweet spot

Price range

$7.58–$64.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,284 within Lotions. It carries 3,541 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

86%

Out of stock, average day

8.3%

Average rank

#1,284in Lotions

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,541per listing

Listings tracked

28

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

99 months