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Lange Waver

Fail

The top 5 brands take 97% of clicks, so Lange Waver is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$379K/yr319K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 22 sellers

Flapen Score

Lange Waver against its category

The dotted line is the Beauty & Personal Care average. Past it, Lange Waver is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lange Waver market on Amazon at a glance

Shoppers on Amazon United States searched for Lange Waver 319K times last year and spent an estimated $379K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $379K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
3.9%
Market size, estimated
$379Ka year
Peak month
December1.8× the quietest month
Top search term
bed head crimper36K searches a year

02 · Price

A sale here is worth $30.67.

Listings sell for $30.67 on average, from $20.37 to $51.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $30.67 that is $31K to $38K a year per listing.

Average price
$30.67inside the $15 to $100 sweet spot
Price range
$20.37–$51.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$31K–$38K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #14 within Irons. It carries 14,050 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#14in Irons
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
14,050per listing
Listings tracked
13

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lange Waver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 163%
  • Brand 225%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lange Waver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Lange Waver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed head crimper36K/yr
  • tymo rovy compact53K/yr
  • bed head waver44K/yr
  • beach wave19K/yr
  • bed head wave artist17K/yr
  • beach wave curling iron18K/yr
  • bedhead waver hair tool11K/yr
  • mini waver for short hair16K/yr
  • mini hair waver12K/yr
  • bedhead waver8K/yr

Reviews and returns

What reviews say buyers love and hate about Lange Waver

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Suitability Short Hair”
6.9%of orders come back
“Not great for short hair”
A buyer, on “Suitability Short Hair”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lange Waver questions

Answered from the same tracked data.